Works matching IS 21775184 AND DT 2023 AND VI 22

Results: 39

ANALYSIS OF THE IMPACT OF SOCIAL INFLUENCE ON THE ACCEPTANCE OF MOBILE BANKING APPLICATIONS BY CONSUMERS IN BRAZIL.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1709, doi. 10.5585/remark.v22i4.23729

By:

Isac, Maria José;
Alves Garcia, Sheila Farias;
da Silva, Dirceu

Publication type:

Article

LIFESTYLE INFLUENCERS ON SOCIAL MEDIA: WHICH CONTENT AND PROFILES ATTRACT AND RETAIN FOLLOWERS?

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 5, p. 2133, doi. 10.5585/remark.v22i5.22837

By:

Turon Baran, Marcella;
Barreiros Porto, Rafael

Publication type:

Article

AUGMENTED REALITY AND SMART RETAIL: A STUDY ON USER PERCEPTION.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1819, doi. 10.5585/remark.v22i4.23958

By:

Aragão Reges, Karen Ermínia;
Aguiar Costa, Laura Maria

Publication type:

Article

FROM CONSUMER TO PROSUMER OF ENERGY: THE ADOPTION OF DISTRIBUTED GENERATION FROM THE PRACTICE THEORY.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1276, doi. 10.5585/remark.v22i3.20767

By:

Lopes Carvalhais, Rafael;
de Rezende Pinto, Marcelo

Publication type:

Article

SENSING AND RESPONSIVENESS: DIGITAL CAPABILITIES TO FACE THE CHALLENGES OF THE DIGITAL ECONOMY.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1421, doi. 10.5585/remark.v22i4.23912

By:

da Silva Freitas Junior, José Carlos;
Gastaud Maçada, Antonio Carlos;
de Borba Santos Júnior, Darci;
Brinkhues, Rafael

Publication type:

Article

A BIOLOGICALLY CULTURAL VIEW OF THE PURCHASE AND DISPLAY OF LUXURY PRODUCTS.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 835, doi. 10.5585/remark.v22i2.16573

By:

Carvalho Novaes, Felipe;
Carlos Natividade, Jean

Publication type:

Article

DOES THE POLITICAL CANDIDATE'S BRAND INFLUENCE VOTING INTENTION?

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 5, p. 2081, doi. 10.5585/remark.v22i5.20754

By:

Carvalho de Freitas, Carlos Daniel;
Dionizio Silva, Gercione

Publication type:

Article

VALUE CO-CREATION ON SOUNDCLOUD: A NETNOGRAPHIC APPROACH.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 5, p. 2016, doi. 10.5585/remark.v22i5.22476

By:

Kossmann, Fabio;
Schmidt, Serje;
Régio Brambilla, Flávio

Publication type:

Article

SHOPPING HABIT FORMATION BY CONSUMERS ON BLACK FRIDAY.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 5, p. 1955, doi. 10.5585/remark.v22i5.22565

By:

Guerra, Alberto A. C.;
Affonso dos Santos, Anna Célia;
Rodrigues de Abreu, Nelsio;
Fouto, Nuno M. M. D.

Publication type:

Article

PREDICTING MOTIVATION AND INTENTION TO PARTICIPATE AND RECOMMEND FOOD & DRINK GROUPS ON FACEBOOK VIA EWOM: A DEEP INVESTIGATION BASED ON THE ANN ANALYSIS.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 5, p. 1888, doi. 10.5585/remark.v22i5.23229

By:

Simokomaki Souza, Laís Mitsue;
Contreras Pinochet, Luis Hernan;
Itacaramby Pardim, Vanessa

Publication type:

Article

WHAT IS DIGITAL TRANSFORMATION IN MARKETING? A BIBLIOMETRIC AND SCIENTOMETRIC ANALYSIS OF AN EVOLVING TOPIC.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1336, doi. 10.5585/remark.v22i4.23979

By:

Fernandes, Aleixo;
Gabriel, Marcelo L. D. S.

Publication type:

Article

THE EFFECTS OF PERCEIVED RISK ON THE INTENTION TO USE AUTONOMOUS VEHICLES.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1764, doi. 10.5585/remark.v22i4.23746

By:

Alcântara de Brito Vieitez, Cristina Maria;
Las Casas, Alexandre Luzzi;
do Nascimento João, Belmiro;
Gonçalves de Oliveira, Paulo Sérgio

Publication type:

Article

TECHNOLOGY HUNGER: M-COMMERCE USER RETENTION IN THE FOOD DELIVERY MARKET.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1645, doi. 10.5585/remark.v22i4.23354

By:

Borges Mundim, Matheus Alexandre;
Cardoso Scussel, Fernanda Bueno;
de La Martinière Petroll, Martin;
Damacena, Cláudio;
Coelho Soares, João

Publication type:

Article

GLOBAL CONSUMERS BEFORE AND DURING THE COVID-19 PANDEMIC: WHAT ASPECTS CHARACTERIZE DIGITAL CONSUMER BEHAVIOR?

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1614, doi. 10.5585/remark.v22i4.23468

By:

Solís Rivera, Luis Ricardo;
Barrantes Aguilar, Luz Elena;
Villalobos Monge, Alexis

Publication type:

Article

ONLINE CLOTHING CONSUMPTION PRACTICES DURING THE PANDEMIC: A PERSPECTIVE BASED ON THE THEORY OF PRACTICE.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1540, doi. 10.5585/remark.v22i4.23671

By:

Pereira Rios, Mariana;
Leocádio Ferreira, Frederico;
Magalhães Christino, Juliana Maria

Publication type:

Article

FROM THE PHYSICAL TO THE ONLINE ENVIRONMENT: IMPACTS OF THE DIGITAL TRANSFORMATION ON CONSUMER ATTITUDES.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1474, doi. 10.5585/remark.v22i4.22327

By:

Fitz-Oliveira, Mônica;
Wasgen, Alexsandra M.;
Antonio Slongo, Luiz

Publication type:

Article

DOES VISUAL APPEAL MODERATES THE IMPACT OF ATTITUDE TOWARDS ADVERTISING ON BRAND ATTITUDE, ATTACHMENT AND LOYALTY?

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1250, doi. 10.5585/remark.v22i3.22160

By:

Ramish, Muhammad Sufyan;
Zia, Muhammad Qamar;
Saraih, Ummi Naiemah;
Suanda, Julinawati;
Ansari, Junaid

Publication type:

Article

EVALUATION OF CUSTOMER EXPERIENCE IN THE HIGH-INCOME SEGMENT OF BANKING SERVICES.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1191, doi. 10.5585/remark.v22i3.22381

By:

da Costa Filho, Bento Alves;
Rodrigues Bezerra, Marcus Vinícius;
Cesar Bontempo, Paulo

Publication type:

Article

DETERMINANTS AND CONSEQUENCES OF CONSUMER ENGAGEMENT IN VIRTUAL BRAND COMMUNITIES.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 381, doi. 10.5585/remark.v22i1.19685

By:

Cássia de Moura, Andréia;
Reis Monteiro, Plínio Rafael;
Augusto Gonçalves, Márcio

Publication type:

Article

MARKETING AND DIGITAL TRANSFORMATION.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, p. 1328, doi. 10.5585/remark.v22i4.25710

By:

Carneiro da Cunha, Julio;
Torres Urdan, André

Publication type:

Article

HEDONIC MOTIVATION OR HEALTH PREVENTION? THE FEMALE SELFESTEEM RECOVERY OF BARIATRIC PATIENTS.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 598, doi. 10.5585/remark.v22i2.19994

By:

Ribeiro de Oliveira, Elaine;
Gomes Limeira, Jean Carlos;
Faria Pereira, Rita de Cássia;
Chaves Paz, Herlane

Publication type:

Article

HEALTHY, MORAL, OR ECOLOGICAL? LATENT CLASSES IN THE CONSUMPTION OF VEGAN FOOD.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 537, doi. 10.5585/remark.v22i2.21309

By:

do Amaral Moretti, Sérgio Luiz;
Gabriel, Marcelo L. D. S.;
Alcântara Fagundes, André Francisco;
Borges Pereira Santos, Alexandre Magno;
da Silva Oliveira, Juliana Bárbara;
dos Santos Jacobi, Lisemaura Aparecida

Publication type:

Article

THE INFLUENCE OF BRAND KNOWLEDGE AND PRICE TIERS ON PURCHASING BEHAVIOR.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 469, doi. 10.5585/remark.v22i2.22167

By:

De Toni, Deonir;
Zielke, Stephan;
Afonso Mazzon, Jose

Publication type:

Article

BE AUTHENTIC! ANALYZING THE IMAGE MANAGEMENT OF DIGITAL NANO-INFLUENCERS.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1127, doi. 10.5585/remark.v22i3.21653

By:

de Brito Silva, Marianny Jessica;
Julia Silva, Claudine;
Alves Pinheiro, Mirelly Mary

Publication type:

Article

CONSUMER ENGAGEMENT IN SOCIAL NETWORKS: BRAND CONTENT MECHANISMS AFFECTING CONSUMER USAGE INTENTION.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1067, doi. 10.5585/remark.v22i3.21544

By:

Gusmão Fantino, Ana Paula;
Alves Sincorá, Larissa;
Moll Brandão, Marcelo

Publication type:

Article

AN ANALYSIS OF THE MOTIVATIONS OF INDEPENDENT DIRECT SELLING CONSULTANTS BASED ON EXPECTANCY THEORY.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1001, doi. 10.5585/remark.v22i3.21835

By:

Garcelli Schunck, Josiane;
Angotti Guissoni, Leandro;
Eduardo Lourenço, Carlos

Publication type:

Article

CUSTOMER EXPERIENCE IN LUXURY SERVICES AND ITS BEHAVIORAL CONSEQUENCES.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 944, doi. 10.5585/remark.v22i3.20777

By:

Brandão, Amélia;
Dias Fernandes, Sara;
Rodrigues, Paula

Publication type:

Article

MAKING UP FOR LOST TIME: ANALYSIS OF REVENGE BUYING INTENTION IN THE POST-PANDEMIC SCENARIO.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 876, doi. 10.5585/remark.v22i3.21129

By:

de Oliveira Campos, Patrícia;
Lira do Nascimento, Ana Clara;
Nunes de Santana, Poliana;
Freitas da Costa, Marconi

Publication type:

Article

CUSTOMER-BASED BRAND EQUITY AND CUSTOMER BEHAVIORAL INTENTION: EVIDENCE FROM INSURANCE SERVICE.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 439, doi. 10.5585/remark.v22i1.20256

By:

Bakhshizadeh, Elaheh;
Aliasghari, Hossein

Publication type:

Article

25 YEARS OF BOTTOM OF THE PYRAMID RESEARCH: A BIBLIOMETRIC STUDY.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 783, doi. 10.5585/remark.v22i2.22100

By:

da Costa Nogami, Vitor Koki;
Filardi, Fernando;
Augusto Fonseca, Eduardo;
Andreoni Barboza, Renata

Publication type:

Article

THE INTELLECTUAL FRAMEWORK OF EGO DEPLETION: EMERGING TOPICS, TRENDS, AND FUTURE RESEARCH OPPORTUNITIES.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 734, doi. 10.5585/remark.v22i2.21818

By:

Nogueira Rafael, Diego;
Luiz Lopes, Evandro

Publication type:

Article

PROMOTION STRATEGIES IN CONSUMER PARADOX TOWARDS WORD OF MOUTH BRAND EQUITY.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 702, doi. 10.5585/remark.v22i2.20093

By:

Jalees, Tariq;
Alam, Syed Hasnain;
Zaman, Syed Imran;
Qabool, Sahar

Publication type:

Article

FRANCHISING THEORIES: A CASE STUDY OF PRE AND POST FRANCHISING DECISION.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 2, p. 655, doi. 10.5585/remark.v22i2.23443

By:

Dermonde, Matheus;
Cristiane Gomes, Silmara;
de Castro Garcia, Renato

Publication type:

Article

EXPLORING THE ANTECEDENTS OF LOYALTY FROM THE PERSPECTIVE OF THE E-COMMERCE RETAIL CONSUMER IN BRAZIL.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 301, doi. 10.5585/remark.v22i1.17710

By:

Pantoja Souza, Fernanda Caroline;
Araújo de Souza Júnior, Armando;
Fernando Petry, Jonas;
Francisco Soares Filho, Afrânio de Amorim

Publication type:

Article

"HARD TO READ, HARD TO BELIEVE": (DIS)FLUENCY EFFECTS ON EWOM CREDIBILITY AND PURCHASE INTENTIONS.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 169, doi. 10.5585/remark.v22i1.21421

By:

Camou Viacava, Juan José;
Mercurio de Andrade, Gabriela Kluber;
Adilson de Lima, Ysmaim

Publication type:

Article

THE ROLE OF THE CONSUMER'S AFFECT IN SITUATIONS OF DISCOUNT DISCREPANCY.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 121, doi. 10.5585/remark.v22i1.21516

By:

Zuniga Huertas, Melby Karina;
Ferreira Lepre, Thais Rubia

Publication type:

Article

CAN I FOLLOW YOU? PROPOSAL OF A MEASUREMENT MODEL TO ASSESS THE RELATIONSHIP BETWEEN SOCIAL MEDIA BRANDS AND THEIR USER.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 60, doi. 10.5585/remark.v22i1.21929

By:

Odaguiri Enes, Yuri de Souza;
Demo, Gisela;
Scussel, Fernanda;
Silva, Talita

Publication type:

Article

HAVE EMOTIONS UNLEASHED BY THE PANDEMIC INFLUENCED OUR PERCEPTION OF VALUE?

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 1, doi. 10.5585/remark.v22i1.20158

By:

Tambosi, Greicy;
Tontini, Gérson;
Gomes, Giancarlo

Publication type:

Article

INFLUENCE FACTORS OF CONSUMERS' DECISION-MAKING: THE BEHAVIORAL PERSPECTIVE ON CAR BUYING.

Published in:

REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 1, p. 223, doi. 10.5585/remark.v22i1.17462

By:

Frota Furtado, Gilberto;
Boeing, Ricardo;
Maranhão Almeida, Quiriane;
Rodrigues Sousa, Antônia Márcia;
Carlos dos Santos, Ruan

Publication type:

Article