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O IMPACTO DO MARKETING EXPERIENCIAL NA INTENÇÃO DE REVISITAR A MARCA: UMA COMPARAÇÃO ENTRE GRANDES E PEQUENAS REDES DE RESTAURANTES FAST-FOOD.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 757, doi. 10.5585/remark.v21i3.21331
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THE IMPACT OF EXPERIENTIAL MARKETING ON THE INTENTION TO REVISIT THE BRAND: COMPARING LARGE AND SMALL FAST-FOOD RESTAURANT CHAINS.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 730, doi. 10.5585/remark.v21i3.21331
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COMO OS USUÁRIOS DOS SERVIÇOS PÚBLICOS VÊEM AS INSTITUIÇÕES PÚBLICAS? DESENVOLVIMENTO E VALIDAÇÃO DA ESCALA DE PERSONALIDADE DE MARCA PÚBLICA.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 701, doi. 10.5585/remark.v21i3.21231
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HOW DO PUBLIC SERVICE USERS SEE PUBLIC INSTITUTIONS? DEVELOPMENT AND VALIDATION OF THE PUBLIC BRAND PERSONALITY SCALE.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 673, doi. 10.5585/remark.v21i3.21231
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A CONTINUIDADE DE USO DE UMA REDE SOCIAL E O PAPEL MODERADOR DA PERSONALIDADE NARCISISTA DE SEUS USUÁRIOS.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 1032, doi. 10.5585/remark.v21i3.20794
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THE CONTINUED USE OF A SOCIAL NETWORK AND THE MODERATING ROLE OF USERS' NARCISSISTIC PERSONALITIES.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 1005, doi. 10.5585/remark.v21i3.20794
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A EFICÁCIA DAS TÉCNICAS DE PROMOÇÃO DE VENDAS NO COMPORTAMENTO DE COMPRA DOS CONSUMIDORES MILLENNIALS.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 810, doi. 10.5585/remark.v21i3.19997
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THE EFFECTIVENESS OF SALES PROMOTION TECHNIQUES ON THE MILLENNIAL CONSUMERS' BUYING BEHAVIOR.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 784, doi. 10.5585/remark.v21i3.19997
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CONSCIÊNCIA DE MODA TEM UM IMPORTANTE PAPEL NO BEM-ESTAR DAS MULHERES PLUS SIZE.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 861, doi. 10.5585/remark.v21i3.19611
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FASHION CONSCIOUSNESS: IMPORTANT ROLE TO PLUS-SIZE WOMEN WELL-BEING.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 837, doi. 10.5585/remark.v21i3.19611
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A INTENÇÃO DE BRASILEIROS E DE PORTUGUESES DE FICAR EM CASA DURANTE A PANDEMIA DE COVID-19.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 915, doi. 10.5585/remark.v21i3.19462
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THE BRAZILIAN AND PORTUGUESE INTENTION TO STAY AT HOME DURING THE COVID-19 PANDEMIC.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 888, doi. 10.5585/remark.v21i3.19462
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ANÁLISE DE SENTIMENTOS E COMUNICAÇÃO EFETIVA NAS MÍDIAS SOCIAIS: O CASO DE UM PAÍS EM DESENVOLVIMENTO DURANTE A PANDEMIA DE COVID-19.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 972, doi. 10.5585/remark.v20i3.19271
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SENTIMENT ANALYSIS AND EFFECTIVE SOCIAL MEDIA COMMUNICATION: A LOW-INCOME COUNTRY CASE DURING A COVID-19 PANDEMIC.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 942, doi. 10.5585/remark.v21i3.19271
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CONSTRUAL LEVEL THEORY E COMPORTAMENTO DO CONSUMIDOR: UMA DÉCADA DE ESTUDOS E NOVAS POSSIBILIDADES DE PESQUISA.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 1092, doi. 10.5585/remark.v21i3.16694
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CONSTRUAL LEVEL THEORY AND CONSUMER BEHAVIOR: A DECADE OF STUDIES AND NEW RESEARCH POSSIBILITIES.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 1060, doi. 10.5585/remark.v21i3.16694
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