Works matching IS 21775184 AND DT 2022 AND VI 21 AND IP 3

Results: 16

O IMPACTO DO MARKETING EXPERIENCIAL NA INTENÇÃO DE REVISITAR A MARCA: UMA COMPARAÇÃO ENTRE GRANDES E PEQUENAS REDES DE RESTAURANTES FAST-FOOD.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 757, doi. 10.5585/remark.v21i3.21331

By:

Taís Salomão, Miriam;
Alves Santos, Mariana

Publication type:

Article

THE IMPACT OF EXPERIENTIAL MARKETING ON THE INTENTION TO REVISIT THE BRAND: COMPARING LARGE AND SMALL FAST-FOOD RESTAURANT CHAINS.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 730, doi. 10.5585/remark.v21i3.21331

By:

Taís Salomão, Miriam;
Alves Santos, Mariana

Publication type:

Article

COMO OS USUÁRIOS DOS SERVIÇOS PÚBLICOS VÊEM AS INSTITUIÇÕES PÚBLICAS? DESENVOLVIMENTO E VALIDAÇÃO DA ESCALA DE PERSONALIDADE DE MARCA PÚBLICA.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 701, doi. 10.5585/remark.v21i3.21231

By:

Carvalho, Daniel;
Demo, Gisela;
Scussel, Fernanada;
Montezano, Lana;
Amazonas, Bianca

Publication type:

Article

HOW DO PUBLIC SERVICE USERS SEE PUBLIC INSTITUTIONS? DEVELOPMENT AND VALIDATION OF THE PUBLIC BRAND PERSONALITY SCALE.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 673, doi. 10.5585/remark.v21i3.21231

By:

Carvalho, Daniel;
Demo, Gisela;
Scussel, Fernanada;
Montezano, Lana;
Amazonas, Bianca

Publication type:

Article

A CONTINUIDADE DE USO DE UMA REDE SOCIAL E O PAPEL MODERADOR DA PERSONALIDADE NARCISISTA DE SEUS USUÁRIOS.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 1032, doi. 10.5585/remark.v21i3.20794

By:

Sperandio Milan, Gabriel;
Zanchet de Lima, Vinicius;
De Toni, Deonir;
Eberle, Luciene;
Fernandes, António Jorge

Publication type:

Article

THE CONTINUED USE OF A SOCIAL NETWORK AND THE MODERATING ROLE OF USERS' NARCISSISTIC PERSONALITIES.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 1005, doi. 10.5585/remark.v21i3.20794

By:

Sperandio Milan, Gabriel;
Zanchet de Lima, Vinicius;
De Toni, Deonir;
Eberle, Luciene;
Fernandes, António Jorge

Publication type:

Article

A EFICÁCIA DAS TÉCNICAS DE PROMOÇÃO DE VENDAS NO COMPORTAMENTO DE COMPRA DOS CONSUMIDORES MILLENNIALS.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 810, doi. 10.5585/remark.v21i3.19997

By:

Antunes, Inês;
Martinez, Luisa M.;
Martinez, Luis F.

Publication type:

Article

THE EFFECTIVENESS OF SALES PROMOTION TECHNIQUES ON THE MILLENNIAL CONSUMERS' BUYING BEHAVIOR.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 784, doi. 10.5585/remark.v21i3.19997

By:

Antunes, Inês;
Martinez, Luisa M.;
Martinez, Luis F.

Publication type:

Article

CONSCIÊNCIA DE MODA TEM UM IMPORTANTE PAPEL NO BEM-ESTAR DAS MULHERES PLUS SIZE.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 861, doi. 10.5585/remark.v21i3.19611

By:

Büttner, Ana Julia;
Strehlau, Suzane

Publication type:

Article

FASHION CONSCIOUSNESS: IMPORTANT ROLE TO PLUS-SIZE WOMEN WELL-BEING.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 837, doi. 10.5585/remark.v21i3.19611

By:

Büttner, Ana Julia;
Strehlau, Suzane

Publication type:

Article

A INTENÇÃO DE BRASILEIROS E DE PORTUGUESES DE FICAR EM CASA DURANTE A PANDEMIA DE COVID-19.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 915, doi. 10.5585/remark.v21i3.19462

By:

Ferreira de Souza, Lucas Lopes;
Freire Castelo, José Sarto;
de Matos Coelho, Arnaldo Fernan

Publication type:

Article

THE BRAZILIAN AND PORTUGUESE INTENTION TO STAY AT HOME DURING THE COVID-19 PANDEMIC.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 888, doi. 10.5585/remark.v21i3.19462

By:

Ferreira de Souza, Lucas Lopes;
Freire Castelo, José Sarto;
de Matos Coelho, Arnaldo Fernan

Publication type:

Article

ANÁLISE DE SENTIMENTOS E COMUNICAÇÃO EFETIVA NAS MÍDIAS SOCIAIS: O CASO DE UM PAÍS EM DESENVOLVIMENTO DURANTE A PANDEMIA DE COVID-19.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 972, doi. 10.5585/remark.v20i3.19271

By:

Demczuk, Rafael;
Manosso, Franciele Cristina;
Laurindo da Silva, Jacqueline;
Schiessl, Djonata

Publication type:

Article

SENTIMENT ANALYSIS AND EFFECTIVE SOCIAL MEDIA COMMUNICATION: A LOW-INCOME COUNTRY CASE DURING A COVID-19 PANDEMIC.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 942, doi. 10.5585/remark.v21i3.19271

By:

Demczuk, Rafael;
Manosso, Franciele Cristina;
Laurindo da Silva, Jacqueline;
Schiessl, Djonata

Publication type:

Article

CONSTRUAL LEVEL THEORY E COMPORTAMENTO DO CONSUMIDOR: UMA DÉCADA DE ESTUDOS E NOVAS POSSIBILIDADES DE PESQUISA.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 1092, doi. 10.5585/remark.v21i3.16694

By:

Dobner Sordi, Jefferson;
Tomazelli, Joana;
Hoffmann Sampaio, Claudio;
Balestrin Espartel, Lélis

Publication type:

Article

CONSTRUAL LEVEL THEORY AND CONSUMER BEHAVIOR: A DECADE OF STUDIES AND NEW RESEARCH POSSIBILITIES.

Published in:

REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 3, p. 1060, doi. 10.5585/remark.v21i3.16694

By:

Dobner Sordi, Jefferson;
Tomazelli, Joana;
Hoffmann Sampaio, Claudio;
Balestrin Espartel, Lélis

Publication type:

Article