ESTIMATING STAKEHOLDER-BASED PLACE BRAND EQUITY: ONE PLACE, MULTIPLE PERSPECTIVES.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 1, p. 208, doi. 10.5585/remark.v21i1.21102
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- Article
Works matching IS 21775184 AND DT 2022 AND VI 21 AND IP 1
Results: 10
1
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THE FUTURE PATHWAYS OF PLACE BRANDING - BRAZILIAN LANDSCAPE.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 1, p. 1, doi. 10.5585/remark.v21i1.21486
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- Article
3
PLACE BRANDING PERNAMBUCO: ANALYSIS OF THE FEELINGS OF THE USERS THROUGH INSTAGRAM HASHTAGS.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 1, p. 154, doi. 10.5585/remark.v21i1.20578
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- Article
4
CORPORATE MUSEUM AS A STRATEGIC CULTURAL ASSET TO STRENGTHEN THE BRAZIL BRAND.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 1, p. 185, doi. 10.5585/remark.v21i1.21076
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- Publication type:
- Article
5
FUTURE RESEARCH GUIDELINES ON SOFT POWER: AN OBLIQUE APPROACH OF THE LITERATURE ON THE INTERTWINEMENT BETWEEN CREATIVE INDUSTRIES AND PLACE BRANDING.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 1, p. 109, doi. 10.5585/remark.v21i1.20541
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- Article
6
BRAND AS A TERRITORIAL DEVELOPMENT STRATEGY: CONVERGENCE BETWEEN CITY BRANDING AND THE MASTER PLAN OF SÃO PAULO CITY.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 1, p. 135, doi. 10.5585/remark.v21i1.20542
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- Article
7
RIO DE JANEIRO BRAND IDENTITY: AN ANALYSIS OF THE PHYSICAL AND SYMBOLIC DIMENSIONS.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 1, p. 64, doi. 10.5585/remark.v21i1.20344
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- Article
8
BUILDING BRAND TRUST BY CHOOSING THE RIGHT LOCATION: WHEN THE BUSINESS HEADQUARTERS SITE INFLUENCES CLIENTS' TRUST IN A BRAND.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 1, p. 88, doi. 10.5585/remark.v21i1.20386
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- Article
9
PLACE BRANDING BRAZIL: RESEARCH AGENDA AND ADVISORY PANEL FOR THE 21<sup>ST</sup> CENTURY.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 1, p. 29, doi. 10.5585/remark.v21i1.20194
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- Article
10
IMAGE OF CITIES AS TOOL FOR URBAN GOVERNANCE IN MERCOSUR: CONTRIBUTIONS FROM URBAN AND CITY BRANDING.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 1, p. 9, doi. 10.5585/remark.v21i1.19354
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- Publication type:
- Article