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ANALYTICAL GUIDANCE OR INTUITION? WHAT GUIDES MANAGEMENT DECISIONS ON THE MOST IMPORTANT CUSTOMER VALUE ATTRIBUTES IN THE SUPERMARKET RETAIL?
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- REMark: Revista Brasileira de Marketing, 2021, v. 20, n. 2, p. 385, doi. 10.5585/remark.v20i2.16106
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- Article
IS IT EASY TO GET SLIM? INTENTION TO USE SLIMMING PRODUCTS.
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- REMark: Revista Brasileira de Marketing, 2021, v. 20, n. 2, p. 362, doi. 10.5585/remark.v20i2.17027
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- Article
CONSTRUCTION OF HOMOSEXUAL IDENTITY IN MEN: THE CONSUMPTION OF (AND AT) NIGHTCLUBS.
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- REMark: Revista Brasileira de Marketing, 2021, v. 20, n. 2, p. 336, doi. 10.5585/remark.v20i2.15919
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- Article
FUNCTIONS AND MEANINGS OF MUSIC CONSUMPTION BY LOW-INCOME CHILDREN.
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- REMark: Revista Brasileira de Marketing, 2021, v. 20, n. 2, p. 309, doi. 10.5585/remark.v20i2.14268
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- Article
IMPACT OF SMARTPHONES, SELF-DETERMINATION AND PATIENCE ON SUBJECTIVE WELL-BEING OF BOTTOM OF PYRAMID CUSTOMERS.
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- REMark: Revista Brasileira de Marketing, 2021, v. 20, n. 2, p. 279, doi. 10.5585/remark.v20i2.17569
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- Article
COVID-19 PANDEMIC: WHY DOES IT MATTER FOR CONSUMER RESEARCH?
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- REMark: Revista Brasileira de Marketing, 2021, v. 20, n. 2, p. 252, doi. 10.5585/remark.v20i2.18677
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- Article
THE CONTRIBUTION OF DIGITAL INFLUENCERS FOR COCREATION OF VALUE IN FASHION BRANDS.
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- REMark: Revista Brasileira de Marketing, 2021, v. 20, n. 2, p. 226, doi. 10.5585/remark.v20i2.13865
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- Article
IN THE RIGHT PLACE AT THE RIGHT TIME: A REVIEW OF MOBILE LOCATION-BASED MARKETING AND A RESEARCH AGENDA.
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- REMark: Revista Brasileira de Marketing, 2021, v. 20, n. 2, p. 199, doi. 10.5585/remark.v20i2.18713
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- Article