SOCIAL MEDIA MARKETING COMMUNICATION: EFFECT OF INTERACTIVITY AND VIVIDNESS ON USER ENGAGEMENT.
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- REMark: Revista Brasileira de Marketing, 2019, v. 18, n. 4, p. 244, doi. 10.5585/remark.v18i414321
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- Publication type:
- Article
Works matching IS 21775184 AND DT 2019 AND VI 18 AND IP 4
Results: 12
1
2
THE RELATION BETWEEN FINANCIAL ATTITUDE, CONSUMER PURCHASING BEHAVIOR AND DEBT BACKGROUND.
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- REMark: Revista Brasileira de Marketing, 2019, v. 18, n. 4, p. 220, doi. 10.5585/remark.v18i4.13898
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- Article
3
Consumer purchase decision: factors that influence impulsive purchasing.
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- REMark: Revista Brasileira de Marketing, 2019, v. 18, n. 4, p. 196, doi. 10.5585/remark.v18i4.13345
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- Article
4
SEEDED WORD-OF-MOUTH MARKETING STRATEGY: MAPPING AND ANALYSIS OF A NETWORK OF POLITICAL SUPPORTERS.
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- REMark: Revista Brasileira de Marketing, 2019, v. 18, n. 4, p. 177, doi. 10.5585/remark.v18i4.16389
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- Publication type:
- Article
5
RESEARCH IN OMNICHANNEL RETAIL: A SYSTEMATIC REVIEW AND QUANTITATIVE CONTENT ANALYSIS.
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- REMark: Revista Brasileira de Marketing, 2019, v. 18, n. 4, p. 154, doi. 10.5585/remark.v18i4.16388
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- Article
6
VOTE DETERMINANTS FOR JOÃO DÓRIA IN THE MUNICIPAL ELECTIONS OF 2016 IN THE CITY OF SÃO PAULO.
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- REMark: Revista Brasileira de Marketing, 2019, v. 18, n. 4, p. 137, doi. 10.5585/remark.v18i4.16387
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- Article
7
GOOOOOL: MOTIVATION DRIVERS OF ATTITUDINAL AND BEHAVIORAL FAN LOYALTY IN BRAZIL.
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- REMark: Revista Brasileira de Marketing, 2019, v. 18, n. 4, p. 116, doi. 10.5585/remark.v18i4.16386
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- Article
8
PASSION AND MARKET: THE INTERTWINING THAT MAKES THE MARKETIZATION OF BRAZILIAN SPECTACLE FOOTBALL.
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- REMark: Revista Brasileira de Marketing, 2019, v. 18, n. 4, p. 97, doi. 10.5585/remark.v18i4.16385
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- Article
9
CHANGING NEGATIVE ATTITUDES THROUGH SPORTS SPONSORSHIP: A GENDER PERSPECTIVE IN BRAZIL.
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- REMark: Revista Brasileira de Marketing, 2019, v. 18, n. 4, p. 75, doi. 10.5585/remark.v18i4.16384
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- Article
10
CONSUMER-BASED BRAND EQUITY: BENCHMARKING THE PERCEIVED PERFORMANCE OF BRANDS.
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- REMark: Revista Brasileira de Marketing, 2019, v. 18, n. 4, p. 51, doi. 10.5585/remark.v18i4.16383
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- Publication type:
- Article
11
PROPOSITION AND TEST OF AN EXPLANATORY MODEL OF INNOVATION PERCEPTION AND IT'S CONSEQUENCES.
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- REMark: Revista Brasileira de Marketing, 2019, v. 18, n. 4, p. 25, doi. 10.5585/remark.v18i4.16382
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- Article
12
BOCA A BOCA NEGATIVO NAS MÍDIAS SOCIAIS E O COMPORTAMENTO DO CONSUMIDOR: ESTUDO COM PAIS DE ALUNOS DE ESCOLAS PARTICULARES DE BELO HORIZONTE.
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- REMark: Revista Brasileira de Marketing, 2019, v. 18, n. 4, p. 1, doi. 10.5585/remark.v18i4.16381
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- Article