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THE QUALITATIVE INTERVIEW IN MARKETING AND CONSUMER RESEARCH: PARADIGMATIC APPROACHES AND GUIDELINE.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 4, p. 67, doi. 10.5585/remark.v13i4.2762
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- Article
LADDERING: UNVEILING DATA GATHERING AN INTERPRETATION.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 4, p. 49, doi. 10.5585/remark.v13i4.2726
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- Article
CONTENT ANALYSIS.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 4, p. 39, doi. 10.5585/remark.v13i4.2701
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- Article
CONJOINT ANALYSIS FOR MARKETING RESEARCH IN BRAZIL.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 4, p. 25, doi. 10.5585/remark.v13i4.2707
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- Article
MEDIATION, MODERATION AND CONDITIONAL PROCESS ANALYSIS.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 4, p. 4, doi. 10.5585/remark.v13i4.2739
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- Article
REVISITING THE SEVEN COMMANDMENTS FOR USERS OF MULTIVARIATE METHODS.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 4, p. 1, doi. 10.5585/remark.v13i4.2769
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- Article