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Works matching IS 21775184 AND DT 2014 AND VI 13 AND IP 4

Results: 6

1

THE QUALITATIVE INTERVIEW IN MARKETING AND CONSUMER RESEARCH: PARADIGMATIC APPROACHES AND GUIDELINE.

Published in:

REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 4, p. 67, doi. 10.5585/remark.v13i4.2762

By:

Fischer, Eileen;
Castilhos, Rodrigo B.;
Fonseca, Marcelo Jacques

Publication type:

Article

2

LADDERING: UNVEILING DATA GATHERING AN INTERPRETATION.

Published in:

REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 4, p. 49, doi. 10.5585/remark.v13i4.2726

By:

Akemi Ikeda, Ana;
Cortez Campomar, Marcos;
Cavalcante Chamie, Beatriz

Publication type:

Article

3

CONTENT ANALYSIS.

Published in:

REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 4, p. 39, doi. 10.5585/remark.v13i4.2701

By:

Bedinelli Rossi, George;
Serralvo, Francisco Antonio;
Nascimento João, Belmiro

Publication type:

Article

4

CONJOINT ANALYSIS FOR MARKETING RESEARCH IN BRAZIL.

Published in:

REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 4, p. 25, doi. 10.5585/remark.v13i4.2707

By:

Rao, Vithala R.;
Pilli, Luis Eduardo

Publication type:

Article

5

MEDIATION, MODERATION AND CONDITIONAL PROCESS ANALYSIS.

Published in:

REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 4, p. 4, doi. 10.5585/remark.v13i4.2739

By:

Muller Prado, Paulo Henrique;
Korelo, José Carlos;
Lucena da Silva, Danielle Mantovani

Publication type:

Article

6

REVISITING THE SEVEN COMMANDMENTS FOR USERS OF MULTIVARIATE METHODS.

Published in:

REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 4, p. 1, doi. 10.5585/remark.v13i4.2769

By:

Sheth, Jagdish N.

Publication type:

Article