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EXPERIMENTAL RESEARCH IN MARKETING.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 2, p. 98, doi. 10.5585/remark.v13i2.2692
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- Article
META-ANALYSIS IN MARKETING.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 2, p. 84, doi. 10.5585/remark.v13i2.2681
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- Article
THE ITINERARY METHOD: A METHODOLOGICAL CONTRIBUTION FROM SOCIAL SCIENCES TO CONSUMER RESEARCH IN MANAGEMENT.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 2, p. 74, doi. 10.5585/remark.v13i2.2677
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- Article
AMOS COVARIANCE-BASED STRUCTURAL EQUATION MODELING (CB-SEM): GUIDELINES ON ITS APPLICATION AS A MARKETING RESEARCH TOOL.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 2, p. 44, doi. 10.5585/remark.v13i2.2718
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- Article
STRUCTURAL EQUATION MODELING WITH THE SMARTPLS.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 2, p. 56, doi. 10.5585/remark.v13i2.2717
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- Article
STRUCTURAL EQUATION MODELING WITH LISREL: AN INITIAL VISION.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 2, p. 28, doi. 10.5585/remark.v13i2.2698
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- Article
MEASUREMENT IN MARKETING: CURRENT SCENARIO, RECOMMENDATIONS AND CHALLENGES.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 2, p. 1, doi. 10.5585/remark.v13i2.2685
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- Article