Works matching IS 21775184 AND DT 2014 AND VI 13 AND IP 2

Results: 7

MEASUREMENT IN MARKETING: CURRENT SCENARIO, RECOMMENDATIONS AND CHALLENGES.

Published in:

REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 2, p. 1, doi. 10.5585/remark.v13i2.2685

By:

Zambaldi, Felipe;
da Costa, Francisco José;
Canniatti Ponchio, Mateus

Publication type:

Article

EXPERIMENTAL RESEARCH IN MARKETING.

Published in:

REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 2, p. 98, doi. 10.5585/remark.v13i2.2692

By:

da Costa Hernandez, José Mauro;
Basso, Kenny;
Brandão, Marcelo Moll

Publication type:

Article

META-ANALYSIS IN MARKETING.

Published in:

REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 2, p. 84, doi. 10.5585/remark.v13i2.2681

By:

Andrade Brei, Vinicius;
Afonso Vieira, Valter;
de Matos, Celso Augusto

Publication type:

Article

THE ITINERARY METHOD: A METHODOLOGICAL CONTRIBUTION FROM SOCIAL SCIENCES TO CONSUMER RESEARCH IN MANAGEMENT.

Published in:

REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 2, p. 74, doi. 10.5585/remark.v13i2.2677

By:

Desjeux, Dominique;
Suarez, Maribel;
Campos, Roberta Dias

Publication type:

Article

STRUCTURAL EQUATION MODELING WITH THE SMARTPLS.

Published in:

REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 2, p. 56, doi. 10.5585/remark.v13i2.2717

By:

Ringle, Cristhian M.;
Silva, Dirceu da;
Bido, Diógenes

Publication type:

Article

AMOS COVARIANCE-BASED STRUCTURAL EQUATION MODELING (CB-SEM): GUIDELINES ON ITS APPLICATION AS A MARKETING RESEARCH TOOL.

Published in:

REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 2, p. 44, doi. 10.5585/remark.v13i2.2718

By:

Hair Jr., F.;
Gabriel, Marcelo L. D. S.;
Patel, Vijay K.

Publication type:

Article

STRUCTURAL EQUATION MODELING WITH LISREL: AN INITIAL VISION.

Published in:

REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 2, p. 28, doi. 10.5585/remark.v13i2.2698

By:

Malhotra, Naresh K.;
Lopes, Evandro Luiz;
Teixeira Veiga, Ricardo

Publication type:

Article