Works matching IS 21653879 AND DT 2020 AND VI 9 AND IP 1
Results: 6
The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility.
- Published in:
- Atlantic Marketing Journal, 2020, v. 9, n. 1, p. 78
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- Publication type:
- Article
Economic Strength and Micropolitan Statistical Areas: Looking Beyond Generalities.
- Published in:
- Atlantic Marketing Journal, 2020, v. 9, n. 1, p. 56
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- Publication type:
- Article
Earning Extra Credit or Losing Extra Credit? A Classroom Experiment on Framing Incentives as Gains or Losses.
- Published in:
- Atlantic Marketing Journal, 2020, v. 9, n. 1, p. 44
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- Publication type:
- Article
A Guide for Early Career Success in Academic Research.
- Published in:
- Atlantic Marketing Journal, 2020, v. 9, n. 1, p. 29
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- Article
Diversity and Consumption: Evaluation of the Research Papers on the LGBT Community in Top Marketing Journals.
- Published in:
- Atlantic Marketing Journal, 2020, v. 9, n. 1, p. 14
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- Publication type:
- Article
Customer Service Challenges in Omni-Channel Retailing--An Exploratory Study of Vague Language in Retailer Customer Service Policies.
- Published in:
- Atlantic Marketing Journal, 2020, v. 9, n. 1, p. 2
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- Article