Is Marketing Still Part of Supply Chain Management, and Should Marketing Academics and Practitioners Care?
- Published in:
- Atlantic Marketing Journal, 2017, v. 6, n. 1, p. 111
- By:
- Publication type:
- Article
Works matching IS 21653879 AND DT 2017 AND VI 6 AND IP 1
Results: 8
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The Marketing Concept and BYOD in the University Classroom: Are We Practicing What We Teach?
- Published in:
- Atlantic Marketing Journal, 2017, v. 6, n. 1, p. 93
- By:
- Publication type:
- Article
3
Restaurant Formality and Customer Service Dimensions in the Restaurant Industry: An Empirical Study.
- Published in:
- Atlantic Marketing Journal, 2017, v. 6, n. 1, p. 75
- By:
- Publication type:
- Article
4
Role of Trust and Involvement in the Effectiveness of Digital Third-Party Organization Endorsement.
- Published in:
- Atlantic Marketing Journal, 2017, v. 6, n. 1, p. 56
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- Publication type:
- Article
5
A Fine Arts Marketing Elective: Justification of Need and Proposed Course Content.
- Published in:
- Atlantic Marketing Journal, 2017, v. 6, n. 1, p. 42
- By:
- Publication type:
- Article
6
How Regional Employment in the U.S. Automobile Industry Influences Consumer Ethnocentrism.
- Published in:
- Atlantic Marketing Journal, 2017, v. 6, n. 1, p. 28
- By:
- Publication type:
- Article
7
A Further Empirical Investigation into the Semantic Meaning of Advertising Price References.
- Published in:
- Atlantic Marketing Journal, 2017, v. 6, n. 1, p. 16
- By:
- Publication type:
- Article
8
An Investigation of Factors Influencing Consumer Responses to Health-Related Food Product Claims.
- Published in:
- Atlantic Marketing Journal, 2017, v. 6, n. 1, p. 1
- By:
- Publication type:
- Article