Works matching IS 21653879 AND DT 2016 AND VI 5 AND IP 2
Results: 13
"You Can Count on It!" Using County Auditors' Data for Marketing Research Group Projects: A Case Study.
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- Atlantic Marketing Journal, 2016, v. 5, n. 2, p. 1
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Turning Guest Speakers' Visits into Active Learning Opportunities.
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- Atlantic Marketing Journal, 2016, v. 5, n. 2, p. 93
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The Scent of Change: A Case Study.
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- Atlantic Marketing Journal, 2016, v. 5, n. 2, p. 25
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An Exploratory Investigation of Media Influence on Panelist Opinion about Man-Made Global Warming as Moderated by both Individual Ecological Orientation and Personal Experience with a Major Storm.
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- Atlantic Marketing Journal, 2016, v. 5, n. 2, p. 1
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The Effect of Advertorial Format and Copy Length on Attitudes of Female (Target) and Male (Non-Target) Audiences.
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- Atlantic Marketing Journal, 2016, v. 5, n. 2, p. 41
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College Students Use Social Networking Sites for Sharing with Friends, But Guess Who Else Is Looking?
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- Atlantic Marketing Journal, 2016, v. 5, n. 2, p. 69
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Motivations in the Fine-Art Market: A Self-Determination Theory Approach.
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- Atlantic Marketing Journal, 2016, v. 5, n. 2, p. 115
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How Customer Shopping Motivation Influences Perceived Design of the Retail Environment.
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- Atlantic Marketing Journal, 2016, v. 5, n. 2, p. 101
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Internet Diffusion and Adoption in Cuba.
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- Atlantic Marketing Journal, 2016, v. 5, n. 2, p. 1
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Using Focus Groups and Correspondence Analysis to Explore the Relationship Between Millennials' Online Behavior and Their Opinions of Online Reviews.
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- Atlantic Marketing Journal, 2016, v. 5, n. 2, p. 55
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Fitting Consumer Needs to Perceived Product Value: The Example of Apple versus Samsung Products.
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- Atlantic Marketing Journal, 2016, v. 5, n. 2, p. 151
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Cutting the Cord -- A Marketing Case: An Examination of Changing TV Viewership.
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- Atlantic Marketing Journal, 2016, v. 5, n. 2, p. 137
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Cueing the Customer Using Nudges and Negative Option Marketing.
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- Atlantic Marketing Journal, 2016, v. 5, n. 2, p. 151
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- Article