Impact of Country Personality on Attitude Toward Foreign Products: Self-congruity as a Mediator.
- Published in:
- Atlantic Marketing Journal, 2016, v. 5, n. 1, p. 155
- By:
- Publication type:
- Article
Works matching IS 21653879 AND DT 2016 AND VI 5 AND IP 1
Results: 9
1
2
eWOM Intentions toward Social Media Messages.
- Published in:
- Atlantic Marketing Journal, 2016, v. 5, n. 1, p. 137
- By:
- Publication type:
- Article
3
Engagement and the Moderating Role of Presence within a Video Game Experience.
- Published in:
- Atlantic Marketing Journal, 2016, v. 5, n. 1, p. 123
- By:
- Publication type:
- Article
4
A Further Empirical Investigation into "Up To" Advertising Claims: The "As Low As" Claim.
- Published in:
- Atlantic Marketing Journal, 2016, v. 5, n. 1, p. 107
- By:
- Publication type:
- Article
5
Loyalty Program in the Alcohol Beverage Industry: A Preliminary Look.
- Published in:
- Atlantic Marketing Journal, 2016, v. 5, n. 1, p. 89
- By:
- Publication type:
- Article
6
Investigating the Ichthus (Fish) Christianity Symbol on Perceived Source Credibility of Service Providers under Different Service Evaluation Contexts.
- Published in:
- Atlantic Marketing Journal, 2016, v. 5, n. 1, p. 63
- By:
- Publication type:
- Article
7
Trial-Attitude Formation in Green Product Evaluations.
- Published in:
- Atlantic Marketing Journal, 2016, v. 5, n. 1, p. 35
- By:
- Publication type:
- Article
8
Consumer Preferences Among Low-price Guarantee Offers.
- Published in:
- Atlantic Marketing Journal, 2016, v. 5, n. 1, p. 17
- By:
- Publication type:
- Article
9
The Role of Consumer Susceptibility to Interpersonal Influence in Predicting Green Apparel Consumption Behavior of American Youth.
- Published in:
- Atlantic Marketing Journal, 2016, v. 5, n. 1, p. 1
- By:
- Publication type:
- Article