Works in Journal of Global Scholars of Marketing Science, 2025, Vol 35, Issue 1
Results: 5
Exploring the influence of environmental, utilitarian, and hedonic factors on consumers' intention to purchase and recommend handicraft products.
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- Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 1, doi. 10.1080/21639159.2024.2443892
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- Article
The impact of public self-consciousness on purchase intentions: Roles of self-disclosure and avatar identification.
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- Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 61, doi. 10.1080/21639159.2024.2415624
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- Article
Impacts of personality traits of sustainability-oriented CEO, perceived environmental friendliness and organizational agility on repurchase intention.
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- Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 24, doi. 10.1080/21639159.2024.2400975
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- Article
How perceived brand localness affects purchase intentions: Examining the role of brand authenticity.
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- Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 76, doi. 10.1080/21639159.2024.2400955
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- Article
Do not buy this! Strategic self-anticonformity as an advertising tool to increase attention and boost purchase intention.
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- Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 41, doi. 10.1080/21639159.2024.2397586
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- Article