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Works in Journal of Global Scholars of Marketing Science, 2025, Vol 35, Issue 1

Results: 5

1

Exploring the influence of environmental, utilitarian, and hedonic factors on consumers' intention to purchase and recommend handicraft products.

Published in:

Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 1, doi. 10.1080/21639159.2024.2443892

By:

Dalal, Arunava;
Bhattacharya, Subhajit;
Chattopadhyay, Subrata

Publication type:

Article

2

The impact of public self-consciousness on purchase intentions: Roles of self-disclosure and avatar identification.

Published in:

Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 61, doi. 10.1080/21639159.2024.2415624

By:

Bui, Thi My;
Kim, Miyea;
Jiang, Qi;
Kim, Kyung Hoon

Publication type:

Article

3

Impacts of personality traits of sustainability-oriented CEO, perceived environmental friendliness and organizational agility on repurchase intention.

Published in:

Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 24, doi. 10.1080/21639159.2024.2400975

By:

Son, Sang-Chul;
Jeong, Soo-Cheol;
Kim, Kyung Hoon

Publication type:

Article

4

How perceived brand localness affects purchase intentions: Examining the role of brand authenticity.

Published in:

Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 76, doi. 10.1080/21639159.2024.2400955

By:

Zhang, Chenyu;
Han, Bangwool

Publication type:

Article

5

Do not buy this! Strategic self-anticonformity as an advertising tool to increase attention and boost purchase intention.

Published in:

Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 41, doi. 10.1080/21639159.2024.2397586

By:

Rawal, Monika;
Saavedra Torres, Jose L.;
Bagherzadeh, Ramin;
Bhattarai, Ashok;
Zaad, Ash

Publication type:

Article