A Comparative Analysis of Mobile Marketing Adoption in the Light of Hofstede's Cultural Dimensions.
- Published in:
- International Journal of Online Marketing, 2020, v. 10, n. 3, p. N.PAG, doi. 10.4018/IJOM.2020070105
- By:
- Publication type:
- Article
Works matching IS 21561753 AND DT 2020 AND VI 10 AND IP 3
Results: 5
1
2
Social Media Advertisements and Buying Behaviour: A Study of Indian Working Women.
- Published in:
- International Journal of Online Marketing, 2020, v. 10, n. 3, p. N.PAG, doi. 10.4018/IJOM.2020070104
- By:
- Publication type:
- Article
3
Use of Micro-Influencers as a Creative Strategy in the SMEs of Mexico.
- Published in:
- International Journal of Online Marketing, 2020, v. 10, n. 3, p. N.PAG, doi. 10.4018/IJOM.2020070103
- By:
- Publication type:
- Article
4
Social Media as a Marketing Tool for Political Purpose and Its Implications on Political Knowledge, Participation, and Interest.
- Published in:
- International Journal of Online Marketing, 2020, v. 10, n. 3, p. N.PAG, doi. 10.4018/IJOM.2020070102
- By:
- Publication type:
- Article
5
An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting.
- Published in:
- International Journal of Online Marketing, 2020, v. 10, n. 3, p. N.PAG, doi. 10.4018/IJOM.2020070101
- By:
- Publication type:
- Article