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Works matching IS 21561753 AND DT 2020 AND VI 10 AND IP 1

Results: 5

1

The Impact of Social Media Platforms "Instagram" and "Snapchat" on the Purchasing Decision - Structural Equation Modelling Approach: Social Media Platforms.

Published in:

International Journal of Online Marketing, 2020, v. 10, n. 1, p. N.PAG, doi. 10.4018/IJOM.2020010105

By:

Alghamdi, Eman Ali;
Bogari, Naima

Publication type:

Article

2

An Assessment of the Impact that Service Quality and Customer Satisfaction Possess on Customer Loyalty in Internet Banking.

Published in:

International Journal of Online Marketing, 2020, v. 10, n. 1, p. N.PAG, doi. 10.4018/IJOM.2020010104

By:

Iqbal, Tahir

Publication type:

Article

3

The Role of Online Trust in Forming Online Shopping Intentions.

Published in:

International Journal of Online Marketing, 2020, v. 10, n. 1, p. N.PAG, doi. 10.4018/IJOM.2020010103

By:

Alharthey, Bandar

Publication type:

Article

4

The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective.

Published in:

International Journal of Online Marketing, 2020, v. 10, n. 1, p. N.PAG, doi. 10.4018/IJOM.2020010102

By:

Sohail, M. Sadiq;
Hasan, Mehedi;
Sohail, Azlin Fathima

Publication type:

Article

5

Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers.

Published in:

International Journal of Online Marketing, 2020, v. 10, n. 1, p. N.PAG, doi. 10.4018/IJOM.2020010101

By:

Khandelwal, Utkal;
Yadav, Seemant Kumar;
Kumar, Yogesh

Publication type:

Article