From Communication to Conversation: How Tata DoCoMo Used Social Media as an Effective CRM Tool.
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- International Journal of Online Marketing, 2014, v. 4, n. 4, p. 52, doi. 10.4018/IJOM.2014100104
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- Article
Works matching IS 21561753 AND DT 2014 AND VI 4 AND IP 4
Results: 4
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2
E-News Brand Trust: An Empirical Study on Selected Newspapers in Indonesia.
- Published in:
- International Journal of Online Marketing, 2014, v. 4, n. 4, p. 36, doi. 10.4018/IJOM.2014100103
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- Publication type:
- Article
3
Immersion and Perceived Value: The Strategic Variables For Commercial Websites.
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- International Journal of Online Marketing, 2014, v. 4, n. 4, p. 17, doi. 10.4018/IJOM.2014100102
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- Publication type:
- Article
4
Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing.
- Published in:
- International Journal of Online Marketing, 2014, v. 4, n. 4, p. 1, doi. 10.4018/IJOM.2014100101
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- Publication type:
- Article