Websites and Internet Marketing: Developing a Model for Measuring a Website’s Contribution to the Brand.
- Published in:
- International Journal of Online Marketing, 2013, v. 3, n. 1, p. 14, doi. 10.4018/ijom.2013010102
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- Publication type:
- Article
Works matching IS 21561753 AND DT 2013 AND VI 3 AND IP 1
Results: 4
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Avatar-Based Coaching: Using Virtual World to Develop Sales Skills and Learning Satisfaction Among Business Secondary School Students.
- Published in:
- International Journal of Online Marketing, 2013, v. 3, n. 1, p. 1, doi. 10.4018/ijom.2013010101
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- Publication type:
- Article
3
Uncovering Relationships Between Emotional States and Higher-Order Needs: Enhancing Consumer Emotional Experiences in Computer- Mediated Environment.
- Published in:
- International Journal of Online Marketing, 2013, v. 3, n. 1, p. 31, doi. 10.4018/ijom.2013010103
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- Publication type:
- Article
4
A Conceptual Framework to Understanding Online Consumer Buying Behavior.
- Published in:
- International Journal of Online Marketing, 2013, v. 3, n. 1, p. 47, doi. 10.4018/ijom.2013010104
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- Publication type:
- Article