Works matching IS 21464405 AND DT 2025 AND VI 15 AND IP 4

Results: 40

Exploring the Impact of Media Richness on Brand Engagement and Brand Trust: The Mediating Role of Emotional Attachment.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 397, doi. 10.32479/irmm.19223

By:

Sy Nguyen Tran

Publication type:

Article

Marketing in Social Networks: Key Trends and Development Forecasts.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 388, doi. 10.32479/irmm.19195

By:

Al-Ababneh, Hassan Ali;
Alzyadat, Akef Yousef;
Al-Husban, Ahmad Mohammad;
Alotoum, Firas Jamil;
Al Kurdi, Barween;
Ibragimkhalilova, Tatyana;
Salim Barhoush, Fawaz Mohd

Publication type:

Article

Artificial Intelligence in Digital Marketing Strategies in the UAE: The Mediating Role of Predictive Analytics in Enhancing Customer Conversion.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 380, doi. 10.32479/irmm.20218

By:

Vij, Mohit;
Vij, Anu;
Kumar, Pranav;
Masoud, Emad Y.;
Al Kurdi, Barween;
Alzoubi, Haitham M.

Publication type:

Article

Identifying Current Research Directions in the Field of Expatriate Management in Cross-National Firms: A Bibliometric Review from 1997 to 2023.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 371, doi. 10.32479/irmm.18325

By:

Tuan Cong Dao;
Hung Huy Ta;
Trinh My Bui;
Yen Hoang Thi Tran

Publication type:

Article

Dynamic Information Technology Workforce: Examining the Influence of Resilience, Well-being, Work Culture, Work-life Balance, and Self-efficacy on Workplace Commitment.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 361, doi. 10.32479/irmm.18385

By:

Wilson, Jasmine;
Arulandu, Savarimuthu;
Sammanasu, J. Michael

Publication type:

Article

Driving Market Performance through Sustainability: The Role of Board Committees and Climate Change Initiatives in Nigerian Firms.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 353, doi. 10.32479/irmm.18339

By:

Adebanjo, Adeleke Abdulyekini;
Wisdom, Okere;
Grace, Offiaeli A.;
Yetunde, Adegbite Dorcas;
Temitayo, Onifade;
Rasheed, Adekunle Adekola

Publication type:

Article

Impact of Information Communication Technology and Faculty Readiness on Teaching Effectiveness.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 345, doi. 10.32479/irmm.17672

By:

Ateeq, Ali;
Ali, Ranyia;
Alzoraiki, Mohammed;
Milhem, Marwan;
Mohsen Al-Absy, Mujeeb Saif

Publication type:

Article

Capitalizing the Power of ChatGPT for Digital Business: Factors Catalyzing its Usage in Marketing.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 329, doi. 10.32479/irmm.18252

By:

Faruk, Mohammad;
Islam, Md. Shahanur;
Khaled, Md. Asif;
Hoq, Md Jahadul;
Hossain, Shah Zobair;
Hossain, Md. Imran

Publication type:

Article

Revitalizing Resources: The Role of Human Capital in Driving Recycling and Refurbished Product Initiatives.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 320, doi. 10.32479/irmm.18240

By:

Saiyed, Sahilali;
Kumar, Vimal;
Verma, Virendra Kumar

Publication type:

Article

Influence of Green Logistics Practices on Environmental and Social Performance of Logistics Firms.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 313, doi. 10.32479/irmm.18568

By:

Garg, Apeksha;
Vemaraju, Sudha

Publication type:

Article

Exploring the Role of Business Readiness in Digital Market Success: Key Influential Business Factors.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 306, doi. 10.32479/irmm.19709

By:

Alenezi, Ali Mohammad

Publication type:

Article

Shaping Investment Decisions: The Role of Investor Sentiment and its Antecedents in Indian Capital Market Investment Decisions.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 299, doi. 10.32479/irmm.18707

By:

Savithri, M.;
Rajakumari, D.

Publication type:

Article

Factors Affecting Lending Patterns in Scheduled Commercial Banks under the CGTSME Scheme: An Empirical Study Integrating the Theory of Planned Behaviour.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 290, doi. 10.32479/irmm.17837

By:

Trivedi, Saumya;
Srivastava, Alpana;
Singh, Satyendra Pratap

Publication type:

Article

Strategic Management Accounting Practices and Shareholders Value Creation of Listed Deposit Money Banks in Nigeria.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 281, doi. 10.32479/irmm.18552

By:

Oyeyemi, Ogundajo Grace;
Danjuma, Kwarbai Jerry;
Adetutu, Ogunsola Oluwatosin;
Olugbenga, Omidiji David

Publication type:

Article

Exploring Customer Loyalty in Vietnam's Digital Banking Industry: Insights from Switching Costs and Alternative Attractiveness.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 269, doi. 10.32479/irmm.18473

By:

Nguyen Ha Thach;
Bui Huy Khoi;
Pham Thi Kim Thanh;
Chu Thi Thuong;
Tran Nha Ghi

Publication type:

Article

Integrated Reporting in Practice: Contextual Insights from South Africa and the United Kingdom.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 257, doi. 10.32479/irmm.18745

By:

Khatlisi, Mbalenhle;
Enwereji, Prince

Publication type:

Article

Brand Experience as a Catalyst: Enhancing Brand Love from Brand Image and Perceived Quality.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 249, doi. 10.32479/irmm.18413

By:

Tong Xi Jiang;
Hasan, Hasnizam B.;
Ahmad, Azanin Binti

Publication type:

Article

Enhancing Faculty Organizational Commitment through Local Wisdom and Work Motivation: A Sustainable Development Perspective Using Optimization of Management Resource Strengthening and SITOREM.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 235, doi. 10.32479/irmm.18195

By:

Sutisna, Didi;
Hardhienata, Soewarto;
Setyaningsih, Sri

Publication type:

Article

Perceived Innovativeness of Blockchain Technology and the Financial Performance of Manufacturing Firms: The Moderating Role of Organizational Agility.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 222, doi. 10.32479/irmm.18389

By:

Akude, Derrick Nukunu;
Akuma, John Kwame;
Kwaning, Emmanuel Addai;
Amoah-Ahinful, Isaac Kwame;
Avevor, Peter Besah

Publication type:

Article

The Effect of Core Competency on Employee Performance with Moderating Role of Employee Engagement: A Case Study in Jordanian Commercial Banks.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 213, doi. 10.32479/irmm.18663

By:

Arshad, Mohd Anuar;
Hmaidan, Rami Abed;
Afreen, Aleeza

Publication type:

Article

Model of Purchase Intention of ECO Label Building Material Products.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 204, doi. 10.32479/irmm.18658

By:

Sunarto, Dani;
Suyanto, Mohammad;
Hidayat, Anas;
Wijaya, Tony

Publication type:

Article

Destination Service Quality and Co-Creation: Key Drivers of Tourist Repatronizing Intention in Indonesia Tourism.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 193, doi. 10.32479/irmm.18706

By:

Maulidina, Maulidina;
Ginting, Paham;
Rini, Endang Sulistya;
Sembiring, Beby Karina F.

Publication type:

Article

The Path to Brand Love: How Omnichannel Integration Shapes Gen Z Consumer Engagement.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 181, doi. 10.32479/irmm.18310

By:

Sari, Pipit Buana;
Ginting, Paham;
Lubis, Arlina Nurbaity;
Situmorang, Syafrizal Helmi

Publication type:

Article

Rethinking Citizenship Behaviors: A New Perspective on Public Sector Performance Drivers.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 171, doi. 10.32479/irmm.18661

By:

Rizki, Santi;
Dewi, Rosmala;
Toni, Nagian

Publication type:

Article

Exploring the Roles of Circular Supply Chain Management Practices and Supply Chain Dynamic Capabilities in Vietnamese SMEs' Sustainability Performance.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 161, doi. 10.32479/irmm.18811

By:

Tran Cong Thanh;
Nguyen Thi Nga;
Nguyen-Nhu-Y Ho;
Phuong Mai Nguyen

Publication type:

Article

Determining the Mediating Role of Energy Conservation on the Effect of Social Marketing on Green Organizational Behavior.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 153, doi. 10.32479/irmm.19459

By:

Başal, Murat;
Karalinç, Turgay;
Şarkbay, Omer Faruk;
Bekun, Festus Victor

Publication type:

Article

Synergy between Artificial Intelligence and Good Governance: Deciphering Predictive Dynamics for Optimal Public Performance in Morocco.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 143, doi. 10.32479/irmm.18725

By:

Saida, Ifiss

Publication type:

Article

Place Branding as a Soft Power Tool: A Systematic Review, Bibliometric Analysis, and Future Research Directions.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 123, doi. 10.32479/irmm.18519

By:

Noptanit Chotisarn;
Thadathibesra Phuthong

Publication type:

Article

Exploring the Idea of Innovation, Corporate Social Responsibility and Company Performance with Technology as Mediator with Respect to Indian Information Technology Sector.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 114, doi. 10.32479/irmm.18464

By:

Vinita, N.;
Gowri, K.;
Hepsiba, M. Sheela

Publication type:

Article

Empowering Women Entrepreneurs in Saudi Arabia: Institutional Determinants and Pathways to Sustainable Development.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 103, doi. 10.32479/irmm.18741

By:

Belhaj, Fozi Ali;
Arafat, Mohd Yasir

Publication type:

Article

The Role of Strategic Leadership in Enhancing Innovation Performance in the Jordan Pharmaceutical Industry.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 93, doi. 10.32479/irmm.18340

By:

Abdulaal, Ahmed;
Zoubi, Khalid

Publication type:

Article

Exploring the Risk Management Approach in Jordanian Companies: A Logistics Perspective.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 86, doi. 10.32479/irmm.18346

By:

Al-Masa'fah, Wasan

Publication type:

Article

Developing a Balanced Scorecard Framework for Enhancing Governance and Performance in a State University in the Philippines.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 76, doi. 10.32479/irmm.18422

By:

Jugo, Rhodora R.;
Armas, Kenneth L.

Publication type:

Article

Digital Transformation in Accounting Profession; An Application in TRA 2 Region.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 67, doi. 10.32479/irmm.19789

By:

Tazegul, Alper;
Cimşit, Saliha Gul

Publication type:

Article

The Role of Entrepreneurial Orientation and Leadership in Enhancing Firm Performance: Insights from Somali Telecommunication Firms.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 58, doi. 10.32479/irmm.18783

By:

Sheikh Ali, Ali Yassin

Publication type:

Article

Exploring the Convergence of Technology Acceptance and Financial Literacy: A Study on Sustainable Credit Card Use in an Emerging Economy.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 45, doi. 10.32479/irmm.18690

By:

Alsabah, Mariam;
Alsaber, Ahmad;
AlReshaid, Faisal;
Moharrak, Moayad;
Boresli, Naser;
Al-Kandari, Anwar

Publication type:

Article

Revolutionizing Retail with Live Streaming: A Study of Indian Consumer Insights.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 36, doi. 10.32479/irmm.18639

By:

Sunil;
Lyngdoh, Shemphang Wann

Publication type:

Article

Governance Committee Effectiveness and Company Growth: Moderating Role of CEO Ownership.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 23, doi. 10.32479/irmm.18570

By:

Al-Msiedeen, Jebreel Mohammad

Publication type:

Article

Unveiling the Nexus of Corporate Entrepreneurship, Strategic Agility, and Organizational Performance in Jordan's ICT Sector.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 11, doi. 10.32479/irmm.18351

By:

AbuKaraki, Abdullah;
Fawehinmi, Olawole;
Safrah, Hayatul;
'Atikah Zulkiffli, Siti Nur

Publication type:

Article

The Impact of Digital Leadership on SMEs' Innovation Performance: A Mediation-Moderated Model of Digital Capability and Innovation Culture.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 4, p. 1, doi. 10.32479/irmm.18270

By:

Aber Sawaean, Fahad Awad;
Aburumman, Omar Jaber

Publication type:

Article