Le marketing territorial: comment développer l'attractivité et l'hospitalité des territoires?
- Published in:
- Gestion et Management Public, 2017, v. 6, n. 1, p. 77, doi. 10.3917/gmp.061.0077
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- Publication type:
- Article
Works matching IS 21168865 AND DT 2017 AND VI 6 AND IP 1
Results: 6
1
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Are place brands a differentiating factor in attractiveness? An empirical analysis of business decision-making.
- Published in:
- Gestion et Management Public, 2017, v. 6, n. 1, p. 59
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- Publication type:
- Article
3
Towards an analysis of Place Branding in territorial transformation.
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- Gestion et Management Public, 2017, v. 6, n. 1, p. 41
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- Publication type:
- Article
4
Rural actors in shaping the image of their territory.
- Published in:
- Gestion et Management Public, 2017, v. 6, n. 1, p. 25
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- Publication type:
- Article
5
Place marketing devices as a vector of participation: an Arnsteinian approach to a territory brand.
- Published in:
- Gestion et Management Public, 2017, v. 6, n. 1, p. 9
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- Publication type:
- Article
6
Managing the image of territories with territorial marketing: the emergence of a French-speaking place branding?
- Published in:
- Gestion et Management Public, 2017, v. 6, n. 1, p. 6
- By:
- Publication type:
- Article