UTAUT AND IN-APP PURCHASE: REVEALING FACTORS DRIVING USERS TO SWITCH TO THE PREMIUM VERSION IN ONLINE DATING APPS.
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- ASEAN Marketing Journal, 2024, v. 16, n. 2, p. 119, doi. 10.7454/amj.v16i2.1251
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- Publication type:
- Article
Works matching IS 20855044 AND DT 2024 AND VI 16 AND IP 2
Results: 5
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2
THE EMPOWERMENT OF CONSUMERS WITH DISABILITIES: THE ROLE OF SELF-ESTEEM, ACCESSIBILITY, AND ACCESS TO INFORMATION.
- Published in:
- ASEAN Marketing Journal, 2024, v. 16, n. 2, p. 150, doi. 10.7454/amj.v16i2.1263
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- Article
3
IDENTIFYING FACTORS OF CONSUMER'S PURCHASE INTENTION ON E-CARS.
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- ASEAN Marketing Journal, 2024, v. 16, n. 2, p. 92
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- Article
4
EXPLORING THE DYNAMICS OF UMBRELLA BRAND AND HOUSE OF BRAND STRATEGIES ON ORGANIZATIONAL PERFORMANCE: A COMPARATIVE ANALYSIS.
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- ASEAN Marketing Journal, 2024, v. 16, n. 2, p. 106, doi. 10.7454/amj.v16i2.1250
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- Publication type:
- Article
5
From Virtual to Reality: The Influence of Digital Engagement and Memorable Experiences on Tourist Revisit Intentions.
- Published in:
- ASEAN Marketing Journal, 2024, v. 16, n. 2, p. 169, doi. 10.7454/amj.v16i2.1264
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- Publication type:
- Article