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DOES LIVE STREAM SELLING AFFECT CUSTOMER ENGAGEMENT AND PURCHASE INTENTION? THE SHOPEE LIVE PLATFORM CASE STUDY.
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- ASEAN Marketing Journal, 2022, v. 14, n. 2, p. 143
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- Article
EVADING THE "ENTREPRENEURIAL BLOCKS" THROUGH ENTREPRENEURIAL MARKETING EDUCATION IN VOCATIONAL HIGH SCHOOLS IN AN EMERGING COUNTRY.
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- ASEAN Marketing Journal, 2022, v. 14, n. 2, p. 166, doi. 10.21002/amj.v14i2.1202
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- Article
THE EFFECTS OF COUNTRY OF ORIGIN AND SOCIAL MEDIA OPINION LEADERS ON PURCHASE INTENTION FOR WULING VEHICLES.
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- ASEAN Marketing Journal, 2022, v. 14, n. 2, p. 189, doi. 10.21002/amj.v14i2.1203
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- Article
NEUROMARKETING STUDY: THE EFFECT OF JINGLE ON CONSUMER BEHAVIOR.
- Published in:
- ASEAN Marketing Journal, 2022, v. 14, n. 2, p. 197, doi. 10.21002/amj.v14i2.1204
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- Article
GAMIFICATION: SAVING IN DIGITAL BANKING IS LIKE PLAYING A GAME.
- Published in:
- ASEAN Marketing Journal, 2022, v. 14, n. 2, p. 211, doi. 10.21002/amj.v14i1.1206
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- Article