THE USE OF TECHNOLOGY ACCEPTANCE MODEL TO EXPLAIN BRAND ATTITUDE AND LOYALTY INTENTION IN E-COMMERCE: THE GAMIFICATION CASE.
- Published in:
- ASEAN Marketing Journal, 2022, v. 14, n. 1, p. 72, doi. 10.21002/amj.v14i1.1151
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- Publication type:
- Article
Works matching IS 20855044 AND DT 2022 AND VI 14 AND IP 1
Results: 7
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THE ROLE OF BROWSING IN THE RELATIONSHIP BETWEEN ONLINE REVIEWS TO IMPULSE BUYING.
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- ASEAN Marketing Journal, 2022, v. 14, n. 1, p. 123, doi. 10.21002/amj.v14i1.1170
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- Article
3
THE ELEMENTS OF BRAND ANTHROPOMORPHISM: QUALITATIVE INVESTIGATION INTO LOCAL BRANDS AMONGST YOUNG ADULT CONSUMERS.
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- ASEAN Marketing Journal, 2022, v. 14, n. 1, p. 53, doi. 10.21002/amj.v14i1.1150
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- Article
4
THE DRIVERS OF REPURCHASE INTENTION DURING THE CORONA PANDEMIC: AN EXAMINATION OF GENDER DIFFERENCE.
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- ASEAN Marketing Journal, 2022, v. 14, n. 1, p. 1, doi. 10.21002/amj.v14i1.1149
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- Publication type:
- Article
5
REVISITING INTEGRATED MOBILE ADVERTISING MODEL IN INDONESIA: A REPLICATION STUDY.
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- ASEAN Marketing Journal, 2022, v. 14, n. 1, p. 33, doi. 10.21002/amj.v14i1.1148
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- Article
6
FOR MOD'S SAKE! THE ROLE OF PERCEIVED BRAND IMAGE, BRAND IDENTIFICATION, AND ONLINE COMMUNITY ENVIRONMENTS IN BUILDING BRAND LOVE.
- Published in:
- ASEAN Marketing Journal, 2022, v. 14, n. 1, p. 17, doi. 10.21002/amj.v14i1.1147
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- Article
7
ANTECEDENTS OF CUSTOMER BRAND ENGAGEMENT AFFECTING CUSTOMER SATISFACTION, TRUST, AND COMMITMENTS IN FORMING LOYALTY AND WORD OF MOUTH IN INDONESIA.
- Published in:
- ASEAN Marketing Journal, 2022, v. 14, n. 1, p. 97, doi. 10.21002/amj.v14i1.1152
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- Publication type:
- Article