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Marketing strategy: the right place and the big problem.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 11
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- Article
Evaluation of the impact of innovation processes and activities on Romanian retailers and consumers through marketing methods and techniques.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 19
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- Article
Issues of innovations in large retailers marketing.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 27
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- Article
Local basic food producer facing the challenge of working with multinational supermarket chains.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 35
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- Article
Using the Logistic Regression model in supporting decisions of establishing marketing strategies.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 43
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- Article
Connecting customers' satisfaction to sustainable development. A Marketing models perspective.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 51
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- Article
The role of innovation in the trade industry.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 57
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- Article
Considerations on the promotional activity on the DIY market in Romania.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 63
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- Article
Trends and developments on the Book Market. Particularities of the Romanian market.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 69
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- Article
Elements of design and aesthetics on the beer market in Romania. Case Study: Tuborg.
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- 2015
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- Publication type:
- Case Study
Marketing engagement through visual content.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 89
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- Article
The marketing perspective on the risks of unqualified real estate market.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 95
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- Article
Implementation of ISO 22000 - a tool to increase business efficiency and customer satisfaction. A Case Study: SC Prodlacta Brasov.
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- 2015
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- Case Study
Content marketing - the fundamental tool of digital marketing.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 111
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- Article
Nonverbal communication in the focus-group.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 119
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- Article
Considerations upon "marketing metrics".
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 125
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- Article
Promotion on the industrial products market.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 131
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- Article
The online assessment of tourism services. The hotel market from Braşov County.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 141
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- Article
The online potential for the development of eco-certified accommodation units in Romania.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 149
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- Article
Adapting the European tourism indicators system to Braşov - tourist destination.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 157
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- Article
Developing ecotourism destinations in Romania. A case study approach.
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- 2015
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- Publication type:
- Case Study
Study on the involvement of tourism companies into CSR actions.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 175
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- Article
Marketing approach on how continuous processes improvement can contribute to hotel business Organic Growth.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 185
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- Article
The Faculty admission procedure. The first selection criteria: 'Admission average' or the 'Candidate option'?
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 203
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- Publication type:
- Article
The European social Fund in Romania-Qualitative research on the Project Management of the EU-funded Projects.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 209
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- Article
Are SMEs still profitable in an economic crisis? Qualitative research on Romanian entrepreneurship and crisis management.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 217
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- Article
Knowledge sharing between the economic environment and universities using innovative entrepreneurial learning techniques.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 233
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- Article
Fiscal and accounting policies on the income taxes. Conciliation between accounting and taxation at the company's level.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 245
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- Article
Transfer pricing. Fiscal and accounting treatments.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 253
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- Article
The financial position and performance of the economic entities from the Light Industry.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 261
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- Article
The adaptation of monetary policy to the constraints of the global financial crisis by central banks of ASEAN-5 countries.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 269
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- Article
Using discriminant analysis for credit decision.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 277
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- Article
Dimensions of Financial Audit in Romania and Spain.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 289
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- Article
The impact of joining the European Union on the Romanian capital market.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 303
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- Article
The Impact of fear on the stock exchange gamblers' behaviour.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 311
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- Article
Analysing performance through value creation.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 319
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- Article
The main determinants affecting economic growth.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 329
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- Article
The unemployment in Europe.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 339
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- Article
Structural changes of Romanian economy.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 345
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- Publication type:
- Article
The demographic changes of the last quarter of century in Romania.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 355
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- Article
Extralinguistic competences and skills of the foreign language class.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 367
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- Article
The utility of the rescission clause in the settlement of disputes arising from international trade contracts.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 373
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- Article
Sources of competitive advantage in the field of higher education. Case Study: Transilvania University of Brasov.
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- 2015
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- Publication type:
- Case Study
Innovation and new technologies - pillars for a business sustainable development.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 385
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- Article
Competitiveness through innovation for the Romanian Economy. IP activity and its effect on competitiveness.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 391
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- Article
Explaining the regional economic heterogeneity in Ecuador.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 399
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- Article
Discussing the inter-sectoral linkages in Ecuador, with a focus on the oil sector.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 407
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- Publication type:
- Article
Importance of rural areas and the regional profiles of EU member states.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 415
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- Article
Statistical coordinates of the LEADER Program implementation process in Romania.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 425
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- Article
The importance of interpreting the commercial contract in scheduling the production of a Romanian business operator.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 435
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- Article