Tapping Generation Z micro-influencers for marketing and branding.
- Published in:
- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 391
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2025 AND VI 13 AND IP 4
Results: 8
1
2
A call for authentic narrative in branded entertainment: A measurement instrument.
- Published in:
- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 356
- By:
- Publication type:
- Article
3
Improving brand outcomes through consumer co-creation: An agile formula for success.
- Published in:
- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 314
- By:
- Publication type:
- Article
4
The role of brand-specific traditions and consumer self-identity factors in shaping private label brand attitudes.
- Published in:
- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 380
- By:
- Publication type:
- Article
5
Revolutionising brand engagement: Empowering full-funnel affiliate marketing strategies using Performance PR.
- Published in:
- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 334
- By:
- Publication type:
- Article
6
What can marketers learn from a poker player, a jazz musician, a tennis player and a dancer?
- Published in:
- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 325
- By:
- Publication type:
- Article
7
Revitalising US urban tourism post COVID-19: A brand strategy case study.
- Published in:
- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 346
- By:
- Publication type:
- Article
8
Editorial.
- Published in:
- 2025
- By:
- Publication type:
- Editorial