Can brands escape the hate? A keyword analysis.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 3, p. 288, doi. 10.69554/mtnr8479
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2024 AND VI 13 AND IP 3
Results: 8
1
2
Navigating the dairy aisle: Consumers' unique shopping journey buying local dairy products, and the implications for a tailored brand marketing strategies.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 3, p. 271, doi. 10.69554/jjob6611
- By:
- Publication type:
- Article
3
Everything is media: A new approach to media and storytelling in the new digital era.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 3, p. 254, doi. 10.69554/crhs5776
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- Publication type:
- Article
4
From good fortune to unique finds: How luck shapes consumer desire for unique products.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 3, p. 241, doi. 10.69554/gydn3583
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- Publication type:
- Article
5
Greenwashing and greenhushing: Risks and opportunities from the gap between brand sustainability perceptions and performance.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 3, p. 229, doi. 10.69554/hagv7043
- By:
- Publication type:
- Article
6
Creating cultural edge: Strategic employer branding for enhanced organisational agility, resilience and top talent acquisition and retention.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 3, p. 219, doi. 10.69554/hdof9523
- By:
- Publication type:
- Article
7
Unlocking retail media: Disruption, challenges and opportunities.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 3, p. 210, doi. 10.69554/wqxv4922
- By:
- Publication type:
- Article
8
Editorial.
- Published in:
- 2024
- By:
- Publication type:
- Editorial