The trust factor: Influencer marketing trends in 2024.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/NEJV7266
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2024 AND VI 13 AND IP 2
Results: 18
1
2
The audience journey funnel is dead - use a playground instead.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 139, doi. 10.69554/GUNK2606
- By:
- Publication type:
- Article
3
Navigating the artificial intelligence frontier: Strategic imperatives for safeguarding brand integrity.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 123, doi. 10.69554/UUXA3701
- By:
- Publication type:
- Article
4
Measuring the brand and category effects of marketing activities on customers.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 175, doi. 10.69554/PYKV6776
- By:
- Publication type:
- Article
5
Development of a consumer-based brand equity strategy for the positioning of football team brands.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 160, doi. 10.69554/EYLS6864
- By:
- Publication type:
- Article
6
Rebooting Bata: The challenges of repositioning a heritage brand.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 188, doi. 10.69554/YZWQ3370
- By:
- Publication type:
- Article
7
Debunking brand safety and suitability myths in podcasting.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 131, doi. 10.69554/KDJG5239
- By:
- Publication type:
- Article
8
Building capabilities for an orchestrated customer experience in the life-sciences sector: Case study of CSL Behring.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 114, doi. 10.69554/ODDL3236
- By:
- Publication type:
- Article
9
Editorial.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 112, doi. 10.69554/KPFP8468
- By:
- Publication type:
- Article
10
Rebooting Bata: The challenges of repositioning a heritage brand.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 188, doi. 10.69554/yzwq3370
- By:
- Publication type:
- Article
11
Measuring the brand and category effects of marketing activities on customers.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 175, doi. 10.69554/pykv6776
- By:
- Publication type:
- Article
12
Development of a consumer-based brand equity strategy for the positioning of football team brands.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 160, doi. 10.69554/eyls6864
- By:
- Publication type:
- Article
13
The trust factor: Influencer marketing trends in 2024.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/nejv7266
- By:
- Publication type:
- Article
14
The audience journey funnel is dead — use a playground instead.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 139, doi. 10.69554/gunk2606
- By:
- Publication type:
- Article
15
Building capabilities for an orchestrated customer experience in the life-sciences sector: Case study of CSL Behring.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 114, doi. 10.69554/oddl3236
- By:
- Publication type:
- Article
16
Editorial.
- Published in:
- 2024
- By:
- Publication type:
- Editorial
17
Debunking brand safety and suitability myths in podcasting.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 131, doi. 10.69554/kdjg5239
- By:
- Publication type:
- Article
18
Navigating the artificial intelligence frontier: Strategic imperatives for safeguarding brand integrity.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 123, doi. 10.69554/uuxa3701
- By:
- Publication type:
- Article