Works matching IS 2045855X AND DT 2024 AND VI 13 AND IP 1
Results: 8
Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 1, p. 84, doi. 10.69554/nxsf7347
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- Publication type:
- Article
From Kit Kat to copycat: Exploring Generation Z's attitude towards copycat products in the confectionery category.
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- Journal of Brand Strategy, 2024, v. 13, n. 1, p. 72, doi. 10.69554/etjv1102
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- Article
Building brand trust and consumer willingness to convert with reception marketing.
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- Journal of Brand Strategy, 2024, v. 13, n. 1, p. 57, doi. 10.69554/nhoo8131
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- Article
Audience response to brand activism: An alignment evaluation framework.
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- Journal of Brand Strategy, 2024, v. 13, n. 1, p. 42, doi. 10.69554/eqad5446
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- Publication type:
- Article
Advancing brand purpose: How Crayola elevates its long-standing mission to a compelling go-to-market strategy and an inspiring point of view on creativity as an essential life skill.
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- Journal of Brand Strategy, 2024, v. 13, n. 1, p. 29, doi. 10.69554/garc3665
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- Article
Small brand giants: Harnessing innovation to disrupt for growth.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 1, p. 15, doi. 10.69554/cepx9236
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- Publication type:
- Article
Securing brand trust and reputation in an era of political polarisation and AI-driven disinformation.
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- Journal of Brand Strategy, 2024, v. 13, n. 1, p. 6, doi. 10.69554/pjfe5856
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- Publication type:
- Article
Editorial.
- Published in:
- 2024
- By:
- Publication type:
- Editorial