Green branding: A successful digital strategy.
- Published in:
- Journal of Brand Strategy, 2024, v. 12, n. 4, p. 404, doi. 10.69554/kgrt7564
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2024 AND VI 12 AND IP 4
Results: 7
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How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality.
- Published in:
- Journal of Brand Strategy, 2024, v. 12, n. 4, p. 381, doi. 10.69554/lysg9077
- By:
- Publication type:
- Article
3
Increasing brand desire through communication strategies: TAG Heuer and the female customer.
- Published in:
- Journal of Brand Strategy, 2024, v. 12, n. 4, p. 364, doi. 10.69554/mspi3859
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- Publication type:
- Article
4
How to go from storytelling to fact telling and still sell products, ideas and hope.
- Published in:
- Journal of Brand Strategy, 2024, v. 12, n. 4, p. 355, doi. 10.69554/kprl8731
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- Publication type:
- Article
5
Why effective crisis communications require strong fundamentals in practice every day.
- Published in:
- Journal of Brand Strategy, 2024, v. 12, n. 4, p. 345, doi. 10.69554/xsil1387
- By:
- Publication type:
- Article
6
Activating Northwell Health's brand purpose through Movement Thinking.
- Published in:
- Journal of Brand Strategy, 2024, v. 12, n. 4, p. 326, doi. 10.69554/agkh9712
- By:
- Publication type:
- Article
7
Editorial.
- Published in:
- 2024
- By:
- Publication type:
- Editorial