A social identity theory perspective on sustainable brand recommendation: The case of professional service providers.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 3, p. 300, doi. 10.69554/krlg1918
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2023 AND VI 12 AND IP 3
Results: 7
1
2
Effect of need for cognition on the sequential processing of brand extension: Evidence from Korean women.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 3, p. 283, doi. 10.69554/znxo9733
- By:
- Publication type:
- Article
3
Who am I to you? Self, reciprocity and emotional intimacy in brand relationships.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 3, p. 256, doi. 10.69554/kayx4046
- By:
- Publication type:
- Article
4
Ecotton: Rebranding a substantiable, sustainable ingredient brand.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 3, p. 243, doi. 10.69554/ndzx1699
- By:
- Publication type:
- Article
5
Case study: The paper and packaging board's highly successful experiential activation.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 3, p. 233, doi. 10.69554/pqif8054
- By:
- Publication type:
- Article
6
Why it is important for B2B brands to find their why: A case study of Akamai Technologies.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 3, p. 226, doi. 10.69554/wscz7429
- By:
- Publication type:
- Article
7
Editorial.
- Published in:
- 2023
- By:
- Publication type:
- Editorial