The influence of sensory branding strategies in-store on consumer preference: The South African skincare industry.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 2, p. 194, doi. 10.69554/kdmm5974
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2023 AND VI 12 AND IP 2
Results: 6
1
2
How do teenagers project their identity online, and what role do brands play in the process? A multimethod study on Instagram.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 2, p. 174, doi. 10.69554/yldt7325
- By:
- Publication type:
- Article
3
Marketing is only as good as your operations: How the AAOS transformed its internal processes to improve the customer experience and increase member retention.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 2, p. 155, doi. 10.69554/adwv6707
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- Publication type:
- Article
4
The seven faces of consumer sustainability, and what they mean for brands.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 2, p. 139, doi. 10.69554/mbbk6606
- By:
- Publication type:
- Article
5
Are your brand-building efforts really working? A new analytical approach for assessing and growing your brand.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 2, p. 126, doi. 10.69554/ihlh7052
- By:
- Publication type:
- Article
6
Editorial.
- Published in:
- 2023
- By:
- Publication type:
- Editorial