How packaging design influences pricing impressions and product evaluations in the food industry.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 1, p. 96, doi. 10.69554/imnf2786
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2023 AND VI 12 AND IP 1
Results: 8
1
2
The significance of digital twins for the comprehensive brand experience.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 1, p. 76, doi. 10.69554/wdur8840
- By:
- Publication type:
- Article
3
Oat with the old, in with the new: Oatly's creative trademarks, branding and controversial advertising campaigns.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 1, p. 59, doi. 10.69554/sspy3684
- By:
- Publication type:
- Article
4
State of fear: Adapting marketing strategies towards the stressed consumer.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 1, p. 49, doi. 10.69554/wupl4131
- By:
- Publication type:
- Article
5
Six strategies to building successful communities in the Metaverse.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 1, p. 40, doi. 10.69554/vxtz1146
- By:
- Publication type:
- Article
6
Bridging the brand volume/ brand value measurement divide: Towards a multidimensional understanding of brand strength.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 1, p. 25, doi. 10.69554/ygfu7506
- By:
- Publication type:
- Article
7
Mass personalisation: A strategy for building brand equity in the healthcare sector.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 1, p. 6, doi. 10.69554/dxss5832
- By:
- Publication type:
- Article
8
Editorial.
- Published in:
- 2023
- By:
- Publication type:
- Editorial