P.A.R.E.: The four pillars for successful whitepaper lead generation campaigns.
- Published in:
- Journal of Brand Strategy, 2023, v. 11, n. 4, p. 378, doi. 10.69554/fszh2655
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2023 AND VI 11 AND IP 4
Results: 9
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Implementing brand purpose as intrinsic to the brand.
- Published in:
- Journal of Brand Strategy, 2023, v. 11, n. 4, p. 306, doi. 10.69554/wsqi4926
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- Publication type:
- Article
3
Looking for 'Uncle Johnnie': The extraordinary success of Johnnie Walker Scotch Whisky in India.
- Published in:
- Journal of Brand Strategy, 2023, v. 11, n. 4, p. 320, doi. 10.69554/tgvc5519
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- Publication type:
- Article
4
An exploration of comfort brands and the theory of brand comfort.
- Published in:
- Journal of Brand Strategy, 2023, v. 11, n. 4, p. 344, doi. 10.69554/oiyt7070
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- Publication type:
- Article
5
Brand experience design for higher education: A review and future directions.
- Published in:
- Journal of Brand Strategy, 2023, v. 11, n. 4, p. 367, doi. 10.69554/ixnu9813
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- Publication type:
- Article
6
Navigating the world of retail media.
- Published in:
- Journal of Brand Strategy, 2023, v. 11, n. 4, p. 358, doi. 10.69554/wzzh3783
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- Publication type:
- Article
7
Being a brand ally to Hispanic (Latine, Latinx, Latin@) consumers.
- Published in:
- Journal of Brand Strategy, 2023, v. 11, n. 4, p. 337, doi. 10.69554/cdwd8657
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- Publication type:
- Article
8
The evolution of branding in Web3: Towards headless brands?
- Published in:
- Journal of Brand Strategy, 2023, v. 11, n. 4, p. 298, doi. 10.69554/arnh5284
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- Publication type:
- Article
9
Editorial.
- Published in:
- 2023
- By:
- Publication type:
- Editorial