A conceptual framework of authentic narrative in resonant branded entertainment: Practitioner perspectives.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 3, p. 273
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2022 AND VI 11 AND IP 3
Results: 7
1
2
What separates place branding from destination branding and place marketing despite their common points?
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 3, p. 263
- By:
- Publication type:
- Article
3
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 3, p. 248
- By:
- Publication type:
- Article
4
Deconstructing gender in brand, products and marketing.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 3, p. 241
- By:
- Publication type:
- Article
5
No brand can easily claim to be 'luxury': A case study of Hugo Boss' brand positioning (2006–2020).
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 3, p. 220
- By:
- Publication type:
- Article
6
Voice: The future of customer experience.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 3, p. 206
- By:
- Publication type:
- Article
7
Editorial.
- Published in:
- 2022
- By:
- Publication type:
- Editorial