Exploring political consumerism and the emerging role of political brand personality.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 180, doi. 10.69554/dgpk2198
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2022 AND VI 11 AND IP 2
Results: 8
1
2
Discovering the video streaming behaviours of Millennials during a pandemic.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 167, doi. 10.69554/qjjy1698
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- Publication type:
- Article
3
Editorial.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 108, doi. 10.69554/pucy5201
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- Publication type:
- Article
4
Bridging the gap between social media marketing and customer care.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 128, doi. 10.69554/ixwx5807
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- Publication type:
- Article
5
Contextual advertising: Then, now and in the future.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 137, doi. 10.69554/fluk2193
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- Publication type:
- Article
6
Boots' 'prescribe kindness' campaign: A case study of one UK retailer's response to the COVID-19 pandemic.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 120, doi. 10.69554/qxqr1029
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- Publication type:
- Article
7
That VIP feeling: Activation, measurement techniques and best practices in sport sponsorship.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 145, doi. 10.69554/bman9323
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- Publication type:
- Article
8
The Isosceles Project: Reframing the marketing brief.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 110, doi. 10.69554/nybq3096
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- Publication type:
- Article