Works matching IS 2045855X AND DT 2022 AND VI 11 AND IP 2
Results: 8
Exploring political consumerism and the emerging role of political brand personality.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 180, doi. 10.69554/dgpk2198
- By:
- Publication type:
- Article
Discovering the video streaming behaviours of Millennials during a pandemic.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 167, doi. 10.69554/qjjy1698
- By:
- Publication type:
- Article
That VIP feeling: Activation, measurement techniques and best practices in sport sponsorship.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 145, doi. 10.69554/bman9323
- By:
- Publication type:
- Article
Contextual advertising: Then, now and in the future.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 137, doi. 10.69554/fluk2193
- By:
- Publication type:
- Article
Bridging the gap between social media marketing and customer care.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 128, doi. 10.69554/ixwx5807
- By:
- Publication type:
- Article
Boots' 'prescribe kindness' campaign: A case study of one UK retailer's response to the COVID-19 pandemic.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 120, doi. 10.69554/qxqr1029
- By:
- Publication type:
- Article
The Isosceles Project: Reframing the marketing brief.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 110, doi. 10.69554/nybq3096
- By:
- Publication type:
- Article
Editorial.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 2, p. 108, doi. 10.69554/pucy5201
- By:
- Publication type:
- Article