Why people use virtual assistants: Understanding engagement with Alexa.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 1, p. 80, doi. 10.69554/tfge1396
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2022 AND VI 11 AND IP 1
Results: 8
1
2
Comparing social style platform brand and brand community social content: A machine learning-based lexical analysis.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 1, p. 43, doi. 10.69554/tneu9782
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- Publication type:
- Article
3
A deeper look at the 2020 Facebook boycott and related themes of misinformation: A text mining analysis of topics, emotion and sentiment.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 1, p. 65, doi. 10.69554/gegx9559
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- Publication type:
- Article
4
Brand purpose, authenticity and impact measurement.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 1, p. 30, doi. 10.69554/eafe7465
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- Publication type:
- Article
5
Engage with empathy: Improving customer experience with artificial intelligence.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 1, p. 15, doi. 10.69554/ibkz7164
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- Publication type:
- Article
6
Do not push me: A disruptive content and media transformation.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 1, p. 25, doi. 10.69554/czyt2659
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- Publication type:
- Article
7
Capitalising on brand purpose: Creating brand equity and business value from the ground up.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 1, p. 6, doi. 10.69554/dulu3929
- By:
- Publication type:
- Article
8
Editorial.
- Published in:
- 2022
- By:
- Publication type:
- Editorial