Brand equity trend analysis for top auto brands on Interbrand's 20-year longitudinal data.
- Published in:
- Journal of Brand Strategy, 2022, v. 10, n. 4, p. 311, doi. 10.69554/dtlp2542
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- Publication type:
- Article
Works matching IS 2045855X AND DT 2022 AND VI 10 AND IP 4
Results: 6
1
2
Harnessing editorial storytelling for social media marketing: The 'secret' to success in the new digital world has deep roots in old media.
- Published in:
- Journal of Brand Strategy, 2022, v. 10, n. 4, p. 298, doi. 10.69554/wijd5427
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- Publication type:
- Article
3
Editorial.
- Published in:
- Journal of Brand Strategy, 2022, v. 10, n. 4, p. 296, doi. 10.69554/lxmr3000
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- Publication type:
- Article
4
Authenticity attracts authenticity: The impact of brand authenticity and self-authenticity on brand loyalty.
- Published in:
- Journal of Brand Strategy, 2022, v. 10, n. 4, p. 377, doi. 10.69554/foec1670
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- Publication type:
- Article
5
The deep brand: Designs for a new chapter in marketing?
- Published in:
- Journal of Brand Strategy, 2022, v. 10, n. 4, p. 330, doi. 10.69554/vfhd3692
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- Publication type:
- Article
6
The Indian Premier League: The creation and management of a global sports branding phenomenon.
- Published in:
- Journal of Brand Strategy, 2022, v. 10, n. 4, p. 360, doi. 10.69554/sgcf1566
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- Publication type:
- Article