What is brand personality? A historical and prescriptive account.
- Published in:
- Journal of Brand Strategy, 2021, v. 9, n. 4, p. 466, doi. 10.69554/iosl2213
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- Publication type:
- Article
Works matching IS 2045855X AND DT 2021 AND VI 9 AND IP 4
Results: 8
1
2
The impact of fake news on its sponsor's brand trust.
- Published in:
- Journal of Brand Strategy, 2021, v. 9, n. 4, p. 446, doi. 10.69554/sveu9292
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- Publication type:
- Article
3
The growing business of slowing down: Understanding the Slow Movement in retail, hospitality and tourism.
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- Journal of Brand Strategy, 2021, v. 9, n. 4, p. 432, doi. 10.69554/bion8945
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- Publication type:
- Article
4
Using human emotion as a conduit for connection in branding and advertising.
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- Journal of Brand Strategy, 2021, v. 9, n. 4, p. 423, doi. 10.69554/xvnx2726
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- Article
5
From sport to 'sportainment': The art of creating an added-value brand experience for fans.
- Published in:
- Journal of Brand Strategy, 2021, v. 9, n. 4, p. 408, doi. 10.69554/ubjt5875
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- Publication type:
- Article
6
Why millennials gravitate to new brands in online investing.
- Published in:
- Journal of Brand Strategy, 2021, v. 9, n. 4, p. 401, doi. 10.69554/nvse8518
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- Publication type:
- Article
7
Visionary brand strategies require visionary product strategies: Centering product experience is imperative.
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- Journal of Brand Strategy, 2021, v. 9, n. 4, p. 391, doi. 10.69554/nvao4395
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- Article
8
Editorial.
- Published in:
- Journal of Brand Strategy, 2021, v. 9, n. 4, p. 389, doi. 10.69554/osdg9935
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- Publication type:
- Article