Towards a better application of brand values.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 2, p. 158, doi. 10.69554/nyhk9662
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2021 AND VI 10 AND IP 2
Results: 10
1
2
Giving flight to an authentic purpose: How Aflac transformed its mascot into an icon for childhood cancer patients.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 2, p. 138, doi. 10.69554/zdbs9864
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- Publication type:
- Article
3
Brand iconisation in the social media era.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 2, p. 171, doi. 10.69554/aieh5834
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- Publication type:
- Article
4
Positioning a brand as an internet meme: The case study of Supreme.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 2, p. 148, doi. 10.69554/diay4045
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- Publication type:
- Article
5
Tales from Cinderella Castle: Examining fandom and rivalry within Disney.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 2, p. 178, doi. 10.69554/vran4016
- By:
- Publication type:
- Article
6
Suspense and a sports league's brand revitalisation: Initiatives of the PGA Tour.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 2, p. 127, doi. 10.69554/yjkl5907
- By:
- Publication type:
- Article
7
Right now. For tomorrow: Launching a purpose-driven sustainability brand.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 2, p. 121, doi. 10.69554/zzdx9297
- By:
- Publication type:
- Article
8
Ethical online advertising: Choosing the right tools for online brand safety.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 2, p. 109, doi. 10.69554/yfog4192
- By:
- Publication type:
- Article
9
Branding COVID vaccines: A nightmarish journey for branding practitioners?
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 2, p. 102, doi. 10.69554/xibs8933
- By:
- Publication type:
- Article
10
Editorial.
- Published in:
- 2021
- By:
- Publication type:
- Editorial