A consumer-centric framework to develop insights for effective integrated marketing communications campaigns.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 1, p. 83, doi. 10.69554/daok6267
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2021 AND VI 10 AND IP 1
Results: 7
1
2
Brand audit: A case study of Lacasa in Spain.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 1, p. 51, doi. 10.69554/iwcf1575
- By:
- Publication type:
- Article
3
Using crisis and emergency risk communication theory to inform online communication during the COVID-19 pandemic.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 1, p. 36, doi. 10.69554/dhay7791
- By:
- Publication type:
- Article
4
We will not stop until the world dreams in cheese: Redefining the Wisconsin cheese brand.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 1, p. 26, doi. 10.69554/dgvt2952
- By:
- Publication type:
- Article
5
Sonic branding: The value of intentional audio in the new normal.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 1, p. 14, doi. 10.69554/eqjx1979
- By:
- Publication type:
- Article
6
Brand storytelling in the age of artificial intelligence.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 1, p. 6, doi. 10.69554/bang8294
- By:
- Publication type:
- Article
7
Editorial.
- Published in:
- 2021
- By:
- Publication type:
- Editorial