Cause-related marketing in a polarised global marketplace.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 3, p. 271, doi. 10.69554/ayhi3054
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- Publication type:
- Article
Works matching IS 2045855X AND DT 2020 AND VI 9 AND IP 3
Results: 8
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2
Building a woman's brand through serving on nonprofit boards.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 3, p. 254, doi. 10.69554/qbgk5661
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- Publication type:
- Article
3
Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 3, p. 240, doi. 10.69554/rwwj6702
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- Publication type:
- Article
4
Driving profit and doing good: The transformational power of purpose.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 3, p. 231, doi. 10.69554/hqyt4246
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- Publication type:
- Article
5
Putting your purpose into practice: Why introspection is essential for building a successful brand.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 3, p. 222, doi. 10.69554/lqsm4400
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- Publication type:
- Article
6
Ogilvy versus Aristotle: How creative briefs fail and why brand strategists should adopt a new patron saint.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 3, p. 211, doi. 10.69554/uwnr6758
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- Article
7
The real gamble is playing the same game as your competitors.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 3, p. 199, doi. 10.69554/merz1682
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- Article
8
Editorial.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 3, p. 197, doi. 10.69554/htkf4001
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- Publication type:
- Article