Works matching IS 2045855X AND DT 2020 AND VI 9 AND IP 2
Results: 9
Firearms, brass knuckles... and Instagram: Intended and unintended influence of social media advertising.
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- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 171, doi. 10.69554/npvq3172
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- Article
The evolution of naming rights agreements in the United States.
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- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 163, doi. 10.69554/myjx2625
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- Article
The state of the creator economy.
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- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 152, doi. 10.69554/upnr6543
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The use of timing to increase personalisation, message impact and response rate.
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- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 143, doi. 10.69554/iajk2912
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- Article
Bridging brand and experience design.
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- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 131, doi. 10.69554/cdev7007
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- Article
The importance of being not too earnest: Creativity in the boardroom.
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- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 123, doi. 10.69554/orbp4603
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- Article
Competencies-driven development: Focusing on key skills for communicators in a quickly converging consumer environment.
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- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 113, doi. 10.69554/cwuv6471
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- Article
Winning against a dominant brand.
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- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 103, doi. 10.69554/wupq7695
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- Article
Editorial.
- Published in:
- 2020
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- Publication type:
- Editorial