The state of the creator economy.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 152, doi. 10.69554/upnr6543
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2020 AND VI 9 AND IP 2
Results: 9
1
2
The evolution of naming rights agreements in the United States.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 163, doi. 10.69554/myjx2625
- By:
- Publication type:
- Article
3
Competencies-driven development: Focusing on key skills for communicators in a quickly converging consumer environment.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 113, doi. 10.69554/cwuv6471
- By:
- Publication type:
- Article
4
Firearms, brass knuckles... and Instagram: Intended and unintended influence of social media advertising.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 171, doi. 10.69554/npvq3172
- By:
- Publication type:
- Article
5
The use of timing to increase personalisation, message impact and response rate.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 143, doi. 10.69554/iajk2912
- By:
- Publication type:
- Article
6
Bridging brand and experience design.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 131, doi. 10.69554/cdev7007
- By:
- Publication type:
- Article
7
The importance of being not too earnest: Creativity in the boardroom.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 123, doi. 10.69554/orbp4603
- By:
- Publication type:
- Article
8
Winning against a dominant brand.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 103, doi. 10.69554/wupq7695
- By:
- Publication type:
- Article
9
Editorial.
- Published in:
- 2020
- By:
- Publication type:
- Editorial