Pandora’s box? The promise and peril of branded content partnerships.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 1, p. 27, doi. 10.69554/xcpo2704
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2020 AND VI 9 AND IP 1
Results: 8
1
2
To market, to market: How creative treatments of in-store branded content impact sales.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 1, p. 75, doi. 10.69554/dtzq7870
- By:
- Publication type:
- Article
3
Esport sponsorship: Practitioners' perspectives on emerging trends.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 1, p. 59, doi. 10.69554/lnyc1064
- By:
- Publication type:
- Article
4
Why brands looking to stand out should look to stand-ups.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 1, p. 44, doi. 10.69554/olzk8520
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- Publication type:
- Article
5
Trust-based marketing leadership: What senior leaders should be focusing on during brand plan reviews.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 1, p. 38, doi. 10.69554/oxiv3660
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- Publication type:
- Article
6
Financial engineering can destroy brands, but there is a way forward.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 1, p. 18, doi. 10.69554/whvu6664
- By:
- Publication type:
- Article
7
Improving campaign performance using purpose marketing: Case study of Run For The Oceans.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 1, p. 7, doi. 10.69554/ioju8163
- By:
- Publication type:
- Article
8
Editorial.
- Published in:
- 2020
- By:
- Publication type:
- Editorial