The impact of augmented reality experiential marketing on brand equity and buying intention.
- Published in:
- Journal of Brand Strategy, 2020, v. 8, n. 4, p. 368, doi. 10.69554/xhbq2723
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2020 AND VI 8 AND IP 4
Results: 8
1
2
Managerial perspectives of fan socialisation strategies for marketing to new NHL fans.
- Published in:
- Journal of Brand Strategy, 2020, v. 8, n. 4, p. 359, doi. 10.69554/ueaa4178
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- Publication type:
- Article
3
Telling stories in seconds: A success framework for brands.
- Published in:
- Journal of Brand Strategy, 2020, v. 8, n. 4, p. 347, doi. 10.69554/zetf1388
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- Publication type:
- Article
4
Making intangibles tangible: An emerging business issue.
- Published in:
- Journal of Brand Strategy, 2020, v. 8, n. 4, p. 340, doi. 10.69554/fwof2233
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- Publication type:
- Article
5
Beyond CSAT — building brands with integrated insights to drive results.
- Published in:
- Journal of Brand Strategy, 2020, v. 8, n. 4, p. 330, doi. 10.69554/prof3502
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- Publication type:
- Article
6
Quantum Marketing: A new way to think marketing and create exponential growth.
- Published in:
- Journal of Brand Strategy, 2020, v. 8, n. 4, p. 317, doi. 10.69554/ibut8353
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- Publication type:
- Article
7
Surviving the 'retail apocalypse': How Urban Outfitters became the bad boy of retail and lived to tell about it.
- Published in:
- Journal of Brand Strategy, 2020, v. 8, n. 4, p. 303, doi. 10.69554/kpdb7662
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- Publication type:
- Article
8
Editorial.
- Published in:
- Journal of Brand Strategy, 2020, v. 8, n. 4, p. 301, doi. 10.69554/delq9398
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- Publication type:
- Article