Marketing communications in social network games: Promotional design considerations in the online era.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 3, p. 282, doi. 10.69554/mptt2235
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- Publication type:
- Article
Works matching IS 2045855X AND DT 2019 AND VI 8 AND IP 3
Results: 8
1
2
The brand language brief: A pillar of sound brand strategy.
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- Journal of Brand Strategy, 2019, v. 8, n. 3, p. 265, doi. 10.69554/sacq3116
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- Article
3
Are Millennials really redefining luxury? A cross-generational analysis of perceptions of luxury from six countries.
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- Journal of Brand Strategy, 2019, v. 8, n. 3, p. 250, doi. 10.69554/vztc7909
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- Article
4
Looking to the future of commerce: Retail transformation as connected consumers embrace smart homes and smart stores.
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- Journal of Brand Strategy, 2019, v. 8, n. 3, p. 241, doi. 10.69554/uvvf1478
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- Article
5
The age of experience: Harnessing the power of emerging technologies to take narratives in new directions.
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- Journal of Brand Strategy, 2019, v. 8, n. 3, p. 218, doi. 10.69554/izgf5259
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- Article
6
Experiential EQ and the power of experience: Human need, emotion and its effect on brand memory.
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- Journal of Brand Strategy, 2019, v. 8, n. 3, p. 229, doi. 10.69554/issy7823
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- Publication type:
- Article
7
Brand licensing: A powerful marketing tool for today's shopping battlefield.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 3, p. 207, doi. 10.69554/lfgi7202
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- Article
8
Editorial.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 3, p. 205, doi. 10.69554/yepj4862
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- Article