The relationship between fan identification and collegiate athletic apparel brand preference.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 2, p. 179, doi. 10.69554/ohjx1279
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2019 AND VI 8 AND IP 2
Results: 9
1
2
The agile content marketing roadmap: Integrating strategy and execution.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 2, p. 167, doi. 10.69554/rudt6192
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- Publication type:
- Article
3
Reframing the awareness funnel and lead nurturing strategies to increase B2B brand awareness and quality lead generation.
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- Journal of Brand Strategy, 2019, v. 8, n. 2, p. 160, doi. 10.69554/hpji8608
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- Publication type:
- Article
4
Brand storytelling: A three-dimensional perspective.
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- Journal of Brand Strategy, 2019, v. 8, n. 2, p. 146, doi. 10.69554/cewy2163
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- Publication type:
- Article
5
Why prospects go into the 'black hole' and what to do about it.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 2, p. 136, doi. 10.69554/jayw6740
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- Publication type:
- Article
6
Do not leave your brand to chance: Plan your crisis communications now.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 2, p. 127, doi. 10.69554/efoy5555
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- Publication type:
- Article
7
Beyond the box: The intriguing challenges of branding service companies.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 2, p. 119, doi. 10.69554/tkcs6021
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- Publication type:
- Article
8
Diversity is good business: Transforming business and marketing practices for growth.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 2, p. 107, doi. 10.69554/pjwh9536
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- Publication type:
- Article
9
Editorial: #SMMW19 -- San Diego.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 2, p. 104, doi. 10.69554/zbnf7846
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- Publication type:
- Article