The Paradox Planet. Creating Brand Experiences for the Age of I.
- Published in:
- 2019
- By:
- Publication type:
- Book Review
Works matching IS 2045855X AND DT 2019 AND VI 7 AND IP 4
Results: 11
1
2
Visualising corporate brands: Towards a framework of brandmark expression.
- Published in:
- Journal of Brand Strategy, 2019, v. 7, n. 4, p. 377, doi. 10.69554/fygk4589
- By:
- Publication type:
- Article
3
Safeguarding brands in online review forums: The role of managerial response.
- Published in:
- Journal of Brand Strategy, 2019, v. 7, n. 4, p. 365, doi. 10.69554/zvlz6117
- By:
- Publication type:
- Article
4
Move fast, save money, increase engagement: Why live video should be in every marketer's toolkit.
- Published in:
- Journal of Brand Strategy, 2019, v. 7, n. 4, p. 355, doi. 10.69554/pryi3911
- By:
- Publication type:
- Article
5
A flight to quality? Why content marketing strategy must evolve.
- Published in:
- Journal of Brand Strategy, 2019, v. 7, n. 4, p. 343, doi. 10.69554/bypt5743
- By:
- Publication type:
- Article
6
Advertising for good: What is it good for?
- Published in:
- Journal of Brand Strategy, 2019, v. 7, n. 4, p. 337, doi. 10.69554/dyzj4313
- By:
- Publication type:
- Article
7
Achieving position 0: Optimising your content to rank in Google's answer box.
- Published in:
- Journal of Brand Strategy, 2019, v. 7, n. 4, p. 326, doi. 10.69554/pfrg5565
- By:
- Publication type:
- Article
8
Winning in the sharing economy: Six keys to Airbnb's success.
- Published in:
- Journal of Brand Strategy, 2019, v. 7, n. 4, p. 310, doi. 10.69554/iwuj9959
- By:
- Publication type:
- Article
9
Femvertising: Advertising taking social responsibility to sell brands.
- Published in:
- Journal of Brand Strategy, 2019, v. 7, n. 4, p. 318, doi. 10.69554/xdiy5410
- By:
- Publication type:
- Article
10
Outside the box: How Microsoft's packaging design team is shaping a culture that delivers better consumer experiences.
- Published in:
- Journal of Brand Strategy, 2019, v. 7, n. 4, p. 302, doi. 10.69554/pqdu3251
- By:
- Publication type:
- Article
11
Editorial.
- Published in:
- Journal of Brand Strategy, 2019, v. 7, n. 4, p. 300, doi. 10.69554/rzuz9461
- By:
- Publication type:
- Article