Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 3, p. 233, doi. 10.69554/wuqt4128
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- Publication type:
- Article
Works matching IS 2045855X AND DT 2018 AND VI 7 AND IP 3
Results: 9
1
2
Purpose is at the core of branding.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 3, p. 225, doi. 10.69554/oent7289
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- Article
3
Unifying vision, brands and culture in complex company mergers: nThrive.
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- Journal of Brand Strategy, 2018, v. 7, n. 3, p. 206, doi. 10.69554/lnqx3363
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- Publication type:
- Article
4
How to write a B2B social media strategy that will impress your CEO.
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- Journal of Brand Strategy, 2018, v. 7, n. 3, p. 214, doi. 10.69554/orfo6270
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- Article
5
Rethinking hero archetypal branding: Investigating the effects of authenticity and flawed archetypes on brand attachment and self-congruence.
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- Journal of Brand Strategy, 2018, v. 7, n. 3, p. 283, doi. 10.69554/axcu5450
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- Publication type:
- Article
6
Higher education: A luxury good brand model.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 3, p. 271, doi. 10.69554/zokc1753
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- Publication type:
- Article
7
A question of unity: Institutions should weigh the risks and opportunities of unifying their athletic and academic brands.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 3, p. 246, doi. 10.69554/kyrr9967
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- Article
8
The 'borrowed interest' appeal: Brands riding the wave of popular events and memes in the digital age.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 3, p. 258, doi. 10.69554/rtxa2910
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- Article
9
Editorial.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 3, p. 204, doi. 10.69554/bmge7661
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- Publication type:
- Article