The development and measurement of a brand authenticity scale.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 2, p. 183, doi. 10.69554/lpcf9403
- By:
- Publication type:
- Article
Works matching IS 2045855X AND DT 2018 AND VI 7 AND IP 2
Results: 9
1
2
Accretive intangible assets: Bridging the GAAP with CPAs.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 2, p. 173, doi. 10.69554/xuwi3285
- By:
- Publication type:
- Article
3
Crisis communications management on digital platforms.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 2, p. 163, doi. 10.69554/gldv2194
- By:
- Publication type:
- Article
4
The art of 'Philanthroship': Blending non-profit and corporate goals for outside-the-box partnerships benefiting brand and community.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 2, p. 154, doi. 10.69554/glnx2558
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- Publication type:
- Article
5
Aligning rights-holders' marketing assets with brand marketers' needs.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 2, p. 141, doi. 10.69554/cpje1276
- By:
- Publication type:
- Article
6
Branding an academic superbrand.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 2, p. 117, doi. 10.69554/wtkj2482
- By:
- Publication type:
- Article
7
How social media influencers enabled a B2B company to drive awareness and engagement with their target consumers.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 2, p. 110, doi. 10.69554/kkwh8884
- By:
- Publication type:
- Article
8
How Wimbledon embraced social media.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 2, p. 102, doi. 10.69554/rvmy2634
- By:
- Publication type:
- Article
9
Addressing real problems with real solution.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 2, p. 100
- By:
- Publication type:
- Article