Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires.
- Published in:
- 2018
- By:
- Publication type:
- Book Review
Works matching IS 2045855X AND DT 2018 AND VI 7 AND IP 1
Results: 10
1
2
Brand architecture in higher education.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 1, p. 84, doi. 10.69554/edgu1772
- By:
- Publication type:
- Article
3
Best practices for aligning university brands with fundraising campaigns.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 1, p. 69, doi. 10.69554/qlra3479
- By:
- Publication type:
- Article
4
Never mind the love, smell the money: What is the 'value-add' of a brand?
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 1, p. 54, doi. 10.69554/amrz4962
- By:
- Publication type:
- Article
5
How brands can create a compelling sales proposition through storytelling.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 1, p. 48, doi. 10.69554/ycwe4415
- By:
- Publication type:
- Article
6
Femvertising: State of the art.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 1, p. 28, doi. 10.69554/kquz8046
- By:
- Publication type:
- Article
7
The right agency partner + experiential fundamentals = success!
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 1, p. 23, doi. 10.69554/dzpq5297
- By:
- Publication type:
- Article
8
The rise of conversational commerce: What brands need to know.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 1, p. 13, doi. 10.69554/jhvl9858
- By:
- Publication type:
- Article
9
Corporate partners and charities: A Movember perspective on strategic brand alignment, fostering mutually beneficial goals, and outcomes in non-profit sponsorship.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 1, p. 6, doi. 10.69554/jhzp4037
- By:
- Publication type:
- Article
10
Editorial.
- Published in:
- Journal of Brand Strategy, 2018, v. 7, n. 1, p. 4, doi. 10.69554/oqrx2150
- By:
- Publication type:
- Article