Works matching IS 2045855X AND DT 2018 AND VI 6 AND IP 4
Results: 8
How brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies.
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- Journal of Brand Strategy, 2018, v. 6, n. 4, p. 397, doi. 10.69554/grzk2022
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Uncovering the foundational habits of a customer experience brand.
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- Journal of Brand Strategy, 2018, v. 6, n. 4, p. 392, doi. 10.69554/lppj8420
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- Article
Quantum identity and the enhancement of communication.
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- Journal of Brand Strategy, 2018, v. 6, n. 4, p. 380, doi. 10.69554/sxxo5554
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Debunking the ten most common myths SMEs have about branding: Why SMEs need real branding to succeed.
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- Journal of Brand Strategy, 2018, v. 6, n. 4, p. 362, doi. 10.69554/qvrc6989
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- Article
Surviving and thriving during the next marketing technology implementation: Best practices for modern marketers.
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- Journal of Brand Strategy, 2018, v. 6, n. 4, p. 356, doi. 10.69554/etde8357
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Performance with purpose: The PepsiCo challenge.
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- Journal of Brand Strategy, 2018, v. 6, n. 4, p. 328, doi. 10.69554/xozj8481
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- Article
Content marketing at AbbVie.
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- Journal of Brand Strategy, 2018, v. 6, n. 4, p. 318, doi. 10.69554/jzcb8474
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Editorial.
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- Journal of Brand Strategy, 2018, v. 6, n. 4, p. 316, doi. 10.69554/ftzd7030
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- Article