Works matching IS 2045855X AND DT 2018 AND VI 6 AND IP 4

Results: 8

How brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies.

Published in:

Journal of Brand Strategy, 2018, v. 6, n. 4, p. 397, doi. 10.69554/grzk2022

By:

Turner, Jamine;
Shah, Reshma;
Jain, Varsha

Publication type:

Article

Uncovering the foundational habits of a customer experience brand.

Published in:

Journal of Brand Strategy, 2018, v. 6, n. 4, p. 392, doi. 10.69554/lppj8420

By:

Nair, Mohan

Publication type:

Article

Quantum identity and the enhancement of communication.

Published in:

Journal of Brand Strategy, 2018, v. 6, n. 4, p. 380, doi. 10.69554/sxxo5554

By:

Bernal-Merino, Miguel Á.

Publication type:

Article

Debunking the ten most common myths SMEs have about branding: Why SMEs need real branding to succeed.

Published in:

Journal of Brand Strategy, 2018, v. 6, n. 4, p. 362, doi. 10.69554/qvrc6989

By:

Mizera, Sue;
Risch, James

Publication type:

Article

Surviving and thriving during the next marketing technology implementation: Best practices for modern marketers.

Published in:

Journal of Brand Strategy, 2018, v. 6, n. 4, p. 356, doi. 10.69554/etde8357

By:

Miller, Peg

Publication type:

Article

Performance with purpose: The PepsiCo challenge.

Published in:

Journal of Brand Strategy, 2018, v. 6, n. 4, p. 328, doi. 10.69554/xozj8481

By:

Gregory, James R.

Publication type:

Article

Content marketing at AbbVie.

Published in:

Journal of Brand Strategy, 2018, v. 6, n. 4, p. 318, doi. 10.69554/jzcb8474

By:

Barston, Suzanne;
Boix, Javier;
Hoff, Elizabeth;
Pajak, Rebekah

Publication type:

Article

Editorial.

Published in:

Journal of Brand Strategy, 2018, v. 6, n. 4, p. 316, doi. 10.69554/ftzd7030

By:

Moody, Daryn

Publication type:

Article